VP, Marketing

VP, Marketing

The Pavilion Story: From Spark to Global Movement

Pavilion began as a bold experiment to solve a personal problem. In the early 2010s, founder Sam Jacobs realized that the higher he climbed in go-to-market leadership, the lonelier the journey became. Those peer conversations—equal parts therapy, strategy, and camaraderie—sparked a global community of GTM professionals united by shared learning and support.

Today, Pavilion serves nearly 10,000 members worldwide with industry-leading retention and profitability. At over $10M ARR, the brand is synonymous with excellence in GTM leadership. Our next chapter: strengthen the Pavilion brand, deepen the member experience, and ensure every professional who joins not only finds value but thrives.

About the Role

We’re seeking a Vice President of Marketing to lead Pavilion’s next era of growth—defining how we attract, engage, and retain members across their full journey.

Reporting to the President, you’ll own brand and lifecycle marketing while overseeing acquisition through internal and external partners. This is a high-impact leadership role for a strategist who blends creativity with discipline and understands that long-term growth depends on both attraction and retention.

Key Responsibilities:

Strategy & Leadership

• Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth.
• Translate Pavilion’s mission into clear messaging across every touchpoint—from awareness through renewal.
• Partner with leadership to evolve brand architecture and positioning.
• Define and measure success across acquisition, retention, and member satisfaction.

Brand & Communications

• Lead Pavilion’s brand presence across web, social, events, and content.
• Oversee thought leadership, PR, and storytelling that elevate Pavilion’s reputation and member value.
• Collaborate with Education and Community teams to highlight member success and insights.

Member Lifecycle Marketing

• Create programs that drive activation, engagement, and renewal.
• Partner with Member Experience on onboarding, nurture, and milestone communications.
• Develop referral and win-back campaigns that turn satisfied members into advocates.

Growth Oversight (30%)

• Manage external agencies running paid, SEO, and event campaigns.
• Maintain ROI discipline and brand alignment across acquisition programs.
• Test and evaluate new channels to reach GTM professionals globally.

AI-Driven Enablement

• Implement AI tools that improve productivity, personalization, and insight generation.
• Leverage AI for content creation, segmentation, and analytics.
• Stay ahead of emerging technologies and embed them into team workflows.

Team & Measurement

• Lead a small, high-performing team (3–4 people).
• Foster collaboration, accountability, and creative excellence.
• Establish key marketing KPIs, dashboards, and optimization frameworks.

Qualifications:

• 8+ years in marketing, including 3–5 in leadership within membership, community, or subscription models.
• Proven success in integrated brand and lifecycle marketing.
• Experience managing agencies or contractors for acquisition programs.
• Strong content and communications background; comfort with analytics and budgets.
• Familiarity with AI tools for marketing and personalization.
• Excellent collaboration and communication skills.

Preferred: Experience in B2B SaaS or professional development; understanding of retention tactics, event marketing, and community storytelling.

What Success Looks Like:

First 90 Days:

• Audit brand, communications, and lifecycle performance.
• Identify quick wins for engagement and retention.
• Recommend AI tools and process improvements.
• Build alignment with leadership and member teams.

First Year: Unified brand and communication framework.

• Improved engagement, retention, and referral metrics.
• Efficient, brand-aligned acquisition through partners.
• Clear ROI from AI adoption and streamlined workflows.
• Marketing is positioned as a driver of both growth and member satisfaction.

Compensation & Benefits:

• Competitive salary + performance bonus tied to acquisition, retention, and engagement
• Stock options in a profitable, mission-driven company
• Comprehensive health benefits and professional development budget
• Flexible, remote-friendly work environment
• Access to Pavilion membership and education

Why Join Pavilion Now?

Pavilion stands at a unique inflection point—trusted brand, thriving community, and room to grow. The next VP of Marketing will shape how thousands of professionals experience Pavilion, from first impression to lifelong connection.

If you’re passionate about building enduring brands, creating meaningful experiences, and blending creativity with data-driven growth, we’d love to meet you.

Interested? Email: vpmarketingrole@joinpavilion.com