VP Online & Integrated Marketing

VP, Online and Integrated Marketingis responsible for developing and overseeing the execution of the strategic plan that drives growth and profitability. The Vice-President Online and Integrated Marketing’s primary objective is to grow our online channel. S/he is directly responsible for online revenue drivers, has full P/L responsibility on the online business and work together with our Marketing Agency on overall customer contact strategy for offline channels. S/he will oversee website management and processes, work with merchandising group to develop optimum product selection with the right pricing strategy. S/he will forecast market tends and adapting strategy towards those trends. S/he will work in conjunction with COO and Director, Finance to develop and maintain yearly company budget across channels. Over the course of the season, in tandem with the VP Merchandising, the VP, Direct will oversee the daily sales performance of the company and initiate new programs to meet corporate budget.

The ideal candidate will bring a proven track record in growing an e-commerce website or a publisher website. Successful candidates will have 7+ years of proven expertise in consumer marketing including traditional, direct and digital marketing to develop and drive marketing concepts, campaigns, promotions and communications and events that yield highly measurable return on investment.

The VP will report directly to the CEO.

Responsibilities:

Full Online P&L Responsibility

• Full P&L responsibility online business

• Open new revenue channels beyond product sales

• Position us as a true lifestyle destination where we blend content and commerce together

• Lead with Sr. Manager Online Marketing, all online marketing acquisition programs and retention programs including email, SEO, SEM, affiliates, social networks program, social shopping programs. • Ensure the website platform is continually optimized to convert traffic to sales and email leads.

• Work in tandem with PR team to develop our positioning within online community through innovative programs including

Build Scalable and Web Driven Infrastructure

• Establish scalable organization within web team to deliver top performing online infrastructure

• Work on processes to redefine product launches process along with Merchandise team so our website is continuously updated

• Set-up planning procedures for company’s update.

• Develop best of breed customer online customer service to increase customer’s loyalty

Job Type: Full-time

Pay: $150,000.00 - $200,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: Remote