Web Content Manager

Job Overview
As a Web Content Manager, you will be the driving force behind our digital presence, crafting compelling content that engages and informs our audience. You’ll lead the charge in developing and executing a dynamic content strategy across various platforms, ensuring our messaging resonates with our target market. Your expertise in SEO, digital marketing, and content management systems will be pivotal in enhancing our online visibility and driving traffic to our website.

What you’ll do

• Develop and implement a comprehensive content strategy that aligns with business goals and audience needs.
• Create, edit, and publish high-quality content across multiple channels including websites, blogs, email campaigns, and social media.
• Optimize all content for search engines using best practices in SEO and keyword research to improve organic traffic.
• Manage the day-to-day operations of content management systems like WordPress, ensuring seamless updates and maintenance.
• Collaborate with graphic designers to produce visually appealing content using Adobe Creative Suite and Adobe Photoshop.
• Analyze website performance using Google Analytics to track engagement metrics and adjust strategies accordingly.
• Oversee social media marketing efforts to promote content effectively across platforms while engaging with followers.
• Coordinate e-commerce initiatives by creating product descriptions, promotional materials, and white papers that drive sales.

Basic qualifications

• Proficient in HTML and CSS for basic web editing tasks.
• Strong copywriting skills with a keen eye for detail in editing and proofreading content.

Preferred qualifications

• Experience with videography and video editing for creating engaging multimedia content.
• Familiarity with email marketing tools and marketing automation platforms to enhance outreach efforts.
• Background in B2B marketing strategies to effectively communicate with business clients.

Why you’ll love it here
We’re dedicated to fostering an environment where creativity flourishes! As part of our team, you’ll have the opportunity to shape our brand’s narrative while enjoying a supportive workplace culture that values innovation.

Our benefits include:

• Opportunities for professional development and growth within the company.
• A collaborative team environment that encourages sharing ideas and feedback.
• Resources for maintaining your physical and mental well-being as part of our holistic approach to employee support.

About us
Join us as we strive to make an impact through engaging digital experiences! Our mission is to connect with audiences meaningfully while delivering exceptional value through innovative content solutions. We believe in empowering our employees to thrive both personally and professionally as we work together towards shared success.

Job Types: Full-time, Contract

Pay: $44,947.00 - $54,129.72 per year

Benefits:

• Relocation assistance

Work Location: Hybrid remote in Brownsville, TX 78520