Web Design & Digital Marketing Specialist

Job Overview
We are seeking a dynamic and innovative Web Design & Digital Marketing Specialist to elevate our online presence and drive impactful marketing campaigns. This role offers an exciting opportunity to blend creative web design with strategic digital marketing initiatives, ensuring our brand stands out in a competitive landscape. The ideal candidate will be passionate about crafting engaging digital experiences, optimizing online performance, and leveraging data-driven insights to achieve measurable results. Join us to shape compelling digital narratives that resonate with audiences and accelerate business growth!

Duties

• Develop, design, and maintain visually appealing, user-friendly websites using WordPress and other content management systems.
• Implement SEO strategies utilizing SEO tools and keyword research to improve organic search rankings and increase website traffic.
• Create engaging content including copywriting, graphic design with Adobe Creative Suite, and multimedia assets for various digital channels.
• Manage social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter, including social media management and Facebook Advertising.
• Execute performance marketing initiatives using Google Ads (formerly Google AdWords), SEM strategies, and Google Analytics to monitor campaign effectiveness.
• Optimize conversion rates through A/B testing, landing page improvements, and analytics insights to maximize ROI.
• Coordinate email marketing campaigns leveraging marketing automation tools to nurture leads and engage audiences effectively.

Requirements

• Proven experience with web design tools such as Adobe Photoshop, HTML, CSS, JavaScript, and content management systems like WordPress.
• Strong understanding of SEO principles, keyword research, and the use of SEO tools for ongoing optimization.
• Familiarity with digital marketing channels including Google Ads, Google Analytics, Facebook Advertising, SEM, and email marketing platforms.
• Ability to analyze performance data using analytics tools to inform strategy adjustments and improve campaign results.
• Knowledge of graphic design principles combined with experience in Adobe Creative Suite for content creation.
• Skills in social media management across multiple platforms along with experience in B2B marketing strategies.
• Technical proficiency in SQL or other data query languages is a plus for advanced analytics tasks.
• Excellent copywriting skills with the ability to craft compelling messages tailored to target audiences.
• Strong project management skills with the ability to handle multiple campaigns simultaneously while meeting deadlines. Join us as a Web Design & Digital Marketing Specialist where your creativity meets strategic execution! Your expertise will help us craft memorable digital experiences that captivate audiences and drive measurable success across all online channels. This paid position offers an incredible platform for growth—empowering you to innovate at every turn!

Pay: $60,000.00 - $90,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person