Web Designer

Job Summary/Overview

The Web Designer is a creative professional responsible for designing and developing visually appealing, user-friendly, and functional websites while having a solid understanding of marketing strategies. They will collaborate with designers, developers, and content creators to ensure that websites meet client objectives, engage target audiences, and achieve desired results. The Web Designer will also execute visually compelling marketing campaigns that capture the brand's essence and drive engagement across multiple channels.

Essential Duties and Responsibilities

The following statements describe the principal functions of this position and the scope of responsibility but should not be considered an all-inclusive listing of work requirements. Individuals may be expected to perform other duties as assigned, including working in different areas to cover absences or balance the workload. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Knowledge of web performance optimization and SEO best practices
• Strong front-end development skills, including advanced proficiency in HTML5, CSS3
• Experience with integrating designs with CMS platforms; have the ability to develop custom themes, templates, and components.
• Understand and implement UX/UI and accessibility standards
• Assists in creating and maintaining consistency in all web-based advertising campaigns, identities, and web processes
• Assist in the development and execution of creative strategies that align with the marketing objectives and enhance brand awareness.
• Assists in maintaining, updating, and enhancing company websites
• Proficiency in design software, including Adobe Creative Suite, with an emphasis on Dreamweaver, Photoshop, Illustrator, Figma, Sketch, and Canva.
• Strong understanding of WordPress with the ability to effectively utilize its features to create and manage websites.
• Gather information about the client's business, target audience, and industry trends to inform design decisions.
• Create graphics, icons, and other visual elements that enhance the website's appearance and user experience.
• Collaborate in creative sessions for project kick-offs.
• Maintains archives of all previous work
• Generate innovative design ideas that align with the client's brand identity and messaging
• Develop basic outlines and interactive models of the website's structure and layout.
• Takes photos/videos as needed of models, classes, employees, and residents for use on websites, brochures, and other collateral
• Create eye-catching video content optimized for social media channels highlighting amenities, guest experiences, and event highlights.
• Ensure that websites are optimized for various screen sizes and devices, including desktops, tablets, and smartphones
• Work closely with developers to implement design concepts and ensure seamless integration of design elements into the website's code
• Regularly update and maintain websites to address issues, implement new features, and ensure ongoing performance
• Keep informed about the latest web design trends, technologies, and best practices.
• Meets the expectations and requirements of internal and external customers
• Establishes and maintains effective relationships and gains customers’ trust and respect
• Develops positive working relationships with customers through responsiveness and delivery of accurate, timely, and effective services and acts with customers in mind
• Exhibits effort and follow-through in resolving customer problems and needs promptly and keeps customers frequently abreast of development and status of the issue
• Brings resolution to issues on a timely basis and within policies or established standards
• Anticipates the needs of users and ensures these needs are taken into consideration when completing assignments
• Uphold and evolve the company’s brand identity, ensuring all creative works reflect values, mission, and brand.
• Collaborate with the marketing team to conceptualize and execute creative campaigns that promote the company’s offerings, including special events and promotions.
• Design and produce high-quality visuals for digital and print advertising, ensuring all creative elements align with the marketing strategy and brand identity
• Ensures that quality outcomes and timely work are delivery
• Informs management of any changes, potential problems, or outstanding issues
• Collaborates with team members within the department and companywide
• Work closely with cross-functional teams, including Sales, Events, and Operations, to align marketing efforts with overall business objectives.
• Present creative concepts and strategies to senior management, incorporating feedback as needed
• Report any incident or accident to the Manager/Director. Informs manager of any issues.
• Presents self professionally and displays discretion at all times
• Performs all duties in adherence to OTOW standards
• Strives to maintain a safe working environment through the prevention of accidents, the preservation of equipment, and the achievement of safe working practices
• Maintains a positive and professional demeanor toward all residents, visitors, and co-workers
• Performs other duties as assigned

Qualifications (Education, Experience, Technical Skills)

Education and Experience:

• Associate’s Degree in Web, Marketing, Communications, or Graphic Design required; Bachelor’s Degree preferred
• 2+ years of experience in web design and maintenance required
• 2+ years of experience in a creative design or marketing role required
• Portfolio that fully illustrates talents, abilities, and work experiences preferred
• Print and web design capabilities: must know how to work in both media for integrated campaigns.
• Prior website development required
• Experience in Adobe Creative Suite with emphasis on Adobe Photoshop, Adobe Dreamweaver, and Adobe Illustrator required
• Experience in Apple iMovie or Adobe Premiere, preferred

Skills and Knowledge:

• Must be able to read, write, and understand English and have superior written, verbal, and interpersonal communication skills with a solid ability to write compelling and persuasive copy
• Bilingual (Spanish) preferred but not required
• Mac/PC proficiency is essential
• Microsoft Office skills required, including Adobe Creative Suite and WordPress
• Familiarity with Facebook, Twitter, and other relevant social media platforms
• Photography experience beneficial
• Ability to conceptualize verbal directions and ideas
• Ability to troubleshoot and offer solutions to problems
• Ability to respond well to constructive criticism
• Excellent organizational and time management skills
• Ability to multitask, meet deadlines ,and prioritize duties in a fast-paced environment
• Must possess a thorough understanding of interactive communications and delivery systems, processes, user interface design, and industry best practices.
• Knowledge of layouts, graphic fundamentals, typography & limitations of the web; must have the ability to storyboard or translate ideas to designers and develop innovative motion graphics solutions.
• A solid working knowledge of design, brand development, interactive commerce, and creative process.

Personal Attributes:

• Creative and innovative thinker
• Strong interpersonal skills
• Honesty and integrity
• Self-starter
• Inquisitive, detail-oriented
• Team player
• Continual learner, open to change
• Commitment to diversity, equity, and inclusion

Colen Built Development provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and expression, genetic information, marital status, status about public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Colen Built Development will provide reasonable accommodations for qualified individuals with disabilities in a drug-free workplace.