Web Marketing Strategist

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The Web Marketing Strategist has a proven track record in web merchandising, with a good understanding of how to accomplish requests across the various content management systems our clients are hosted on. They also have a proven record of creating visually appealing pages. You’re able to work with and manipulate more advanced pages with minimal intervention. The Web Marketing Strategist recognizes opportunities to create a better experience for customers, better market promotional collateral, and sensibly deliver information on client websites.

The Web Marketing Strategist has a passion for user experience and visual perfection. You understand how to best market branding and promotion within a website platform’s limitations. You thrive in a fast-paced environment and have a passion for going above and beyond for the good of the client. You are a strong team player and are willing to learn. You possess a can-do attitude and are a driven self-starter.

Essential Responsibilities:

Post monthly automotive incentives to client sites
Build new landing pages for individual client promotions and content using basic SEO practices and utilizing the Auto Code Repository where applicable
Proactively analyze and identify opportunities to implement improvements and clean up visual aspects of our clients’ sites
Set internal meetings and send internal correspondence to move forward with website improvements that coincide with our internal website audits
Ensure requests and tasks are completed on time and in line with the clients’ expectations. Provide follow-ups when necessary to keep all parties informed
Implement all major creative collateral on site and ensure all looks good on the front-end of the website. This includes, but is not limited to, slides, logos, page graphics, leaderboards, banners, USP packages, etc.
Conduct website marketing audits for Key & Enterprise level accounts
Provide recommendations for client site improvements based on monthly health score
Assist Senior Web Marketing Strategists when needed
Work well under deadlines & perform multiple tasks simultaneously
Work with third party support to implement changes if not able internally
Adhere to Stream’s and Web Merch’s processes and procedures
Ensure a 1-hour response time, 24-hour resolution per Stream’s policy
Meet billable time tracking targets
Proficient in Workfront and always has projects/tasks/issues up to date with progress
Assist with scheduling organic social content in Agorapulse as needed
Volunteer for weekend coverage

Qualifications:

Bachelor’s degree or certificate in web development/design, graphic design, marketing, communication, or similar field preferred
2+ years of previous experience
Prior experience with automotive website platforms a plus

Skills & Experience:

Proficient in Adobe Creative Suite (Photoshop, Dreamweaver)
Solid understanding of HTML/CSS best practices and page creation
Proficient understanding of how to use and navigate our various platform content management systems to make front-end website updates
Proficient in working with various external support teams for website solutions that cannot be resolved internally
Show proficient communication skills
Strong attention to detail

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