Web Optimization Lead

About the Role

Berlitz is seeking a Web Optimization Lead to oversee our U.S. web presence and help drive best-in-class digital experiences for prospects, learners, and partners. In this role, you will manage ongoing website performance, optimization, and UX enhancements while coordinating closely with our global web and tech teams.

You will own the U.S. website environment end-to-end, support digital initiatives, ensure site stability, and drive continuous improvement across SEO, analytics, conversion optimization, and user experience.

This is a highly collaborative remote position where you will build, maintain, and optimize website content and structure, leveraging data to guide improvements and business results.

Responsibilities

• Lead SEO/AIO strategy, multivariate testing, CRO efforts, and continuous website optimization
• Manage, maintain, and enhance our website to ensure a consistent, high-quality experience across platforms and browsers
• Build new pages, modules, templates, components, and content aligned to brand and UI/UX standards
• Oversee plug-ins, widgets, content systems, and integrations (including Contentstack)
• Monitor and report on performance using analytics tools (Google Analytics, Ahrefs, Profound, etc.)
• Partner with the global team to implement new structure and support release rollouts
• Provide UI/UX recommendations for B2B and B2C audiences across desktop, tablet, and mobile
• Support web-related requests from U.S. marketing and product stakeholders as needed
• Manage bug resolution and site fixes quickly and independently

Qualifications

• Bachelor’s Degree
• 3+ years of hands-on experience
• Strong HTML/CSS skills and understanding of responsive design
• Strong analytical, troubleshooting, and problem-solving ability
• Experience working cross-functionally with remote/global teams
• Experience with web analytics, SEO, AI optimization (Contentstack, GA, Ahrefs, Profound, etc.)
• Fluent in English

Preferred (not required):

• Experience with Adobe Creative Suite
• JavaScript knowledge

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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