Web Sales & Marketing Manager

Welcome to The Artisan's Bench, a place where art meets function and handcrafted is the standard. We are looking for a full-time or part-time Web Sales & Marketing Manager to join our effort and belief in supporting artisan creativity and the importance of shopping locally. We are a small and dedicated team, success in this role requires an individual with strong communication skills who thrives off collaboration.

The Web Sales and Marketing Manager will oversee all online sales activities, marketing, social media communications and manage the ecommerce platform. They will work alongside our team to ensure smooth daily operations by promoting the store and artists, executing sales and providing exceptional customer service. To be successful in this position a candidate must be outgoing, detail oriented, self-motivated and enjoys providing exemplary customer service both in person and online.

Ecommerce management This individual is responsible for managing all aspects of ecommerce including site management, product photography and description creation, customer service/sales, overseeing shipping and online communications in order to optimize online sales and profitability.

• Create listings for new products. This includes taking product photography, editing product photos and writing product descriptions
• Managing all listings (physical inventory and product repricing)
• Use various software programs (Lightspeed, Excel, Shopify) to manage inventory and sales
• Update existing product listings as needed
• Ensure shipping costs are accurate
• Manage advertising (e.g. Google ads)
• Work with owner to ensure the profitability of website
• Pull product and prepare for shipping and ensure items are sent according to deadlines

Marketing and online communications

• Produce and distribute newsletters according to schedule
• Manage all social media and posting regularly according to schedule
• All website updates including photos on website, navigation menu, backend website
• Manage buying club communications
• Create and manage blog posts
• Manage Linktree
• Look for growth opportunities & increase the stores reach
• Update site communication (e.g. posting holiday hours, dates for new lines to launch, etc)
• Ensuring all listing info is up to date (hour changes with holiday seasons, store photos, etc)

Sales and customer service The following tasks are intended as a general description and are not intended in any way to limit other duties which may be assigned.

• Assist customers with online sales including directing customers to products, providing information as needed, troubleshooting any issues with online sales
• Respond to all customer inquiries regarding online sales, or other communications in a timely manner. Communication platforms may include email, facebook, Instagram, TikTok and simple texting. This will require attention and responses outside of the hours the store is open, including on evenings and weekends.
• Provide exemplary customer service in store, including but not limited to:
• Welcome customers, both in person and on the phone. We carry high end items and are known for providing exceptional customer service
• Answer questions and offer suggestions. Customers come to us for ideas, inspiration, and assistance making selections
• Complete sales using a computer point-of-sale system
• Supporting events and holiday season demands
• Collaborate with Inventory Manager to review in-store and online on sales

Additional Tasks

• Engage in weekly check ins with team to review online sales performance, social growth and sales goals
• Co-create goals and and timelines for online sales targets
• This individual will be expected to open and close the store as needed after a preliminary training period.

Required Qualifications

• 2+ years of retail, foodservice or customer service experience
• 2+ years experience with ecommerce platforms (Shopify)
• 2+ years experience with professional social media communications
• Experience executing and providing customer support for sales
• Able to work well with a team
• Work well independently, will be responsible checking work for accuracy, productivity and accountability
• Photography skills/has done product photography. Experience with editing programs (Lightroom)
• Experience with copywriting/writing newsletters/newsletter programs (Mailchimp)
• Experience in employee management skills
• Strong ability to multitask in a busy environment
• Highly detail oriented and extremely organized. You will be responsible for overseeing online sales
• Ability to work well independently but also comfortable taking direction
• Extraordinary communication skills

Additional Information

This is an at-will position paid hourly or salaried based on experience and skill level, starting at $22.00 per hour based on skills and experience. The store is open Tuesday - Saturday. This position is available as a full time (40+ hours/week) or part time (24 hours/week) opportunity. Some Saturdays are mandatory.

Additional benefits: 7 days of paid sick time per calendar year. 7 days of paid vacation per calendar year after 90 days. This time does not rollover and is renewed each calendar year.

Job Types: Full-time, Part-time

Pay: From $22.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Paid time off
• Retirement plan

Work Location: In person