Webmaster/Web Content Manager

JOB
The Webmaster/Web Content Manager is responsible for the day-to-day management, accuracy, and effectiveness of TJC’s high-traffic public-facing website, TJC.edu, to drive enrollment, retention, and align with the tone/feel of the College’s mission, vision, and goals. This position reports to the Director of Marketing and Communications and is an essential collaborator within the marketing team.This position handles a range of responsibilities that include content management within an established WordPress environment with user experience and interface as top priority; routine site maintenance to ensure the functionality, security, and efficiency of web infrastructure; and proactively collaborating with internal stakeholders to edit, publish, and maintain web content using approved page layouts, brand standards, and vendor-managed infrastructure.

EXAMPLE OF DUTIES
Serves as the primary contact for all aspects of the College’s website(s), coordinating with internal departments and external vendors as needed.Creates and maintains web pages, forms, calendars, maps, and other web-based content with a focus on user interface and experience for the target audiences. Remove outdated or inaccurate information and fix any errors promptly.Collaborate with a wide variety of content stakeholders to proactively update content so that web pages are visually appealing, professional, informative, and ensure a seamless and user-friendly experience.Create website landing pages to support strategic digital communication efforts.Develop new and renovate existing web pages to enhance the college's image and conform to brand and identity standards.Identify and systematically address/resolve any technical issues on the website(s), including troubleshooting and consulting with hosting services or other vendors if necessary.Maintain documentation for the College’s internet domains, application maintenance, SSL certificate updates, and support vendors.Collect, analyze, and report web analytics and similar data to identify opportunities and make recommendations to improve search engine optimization (SEO), time on site, web traffic, and other relevant metrics.Ensures compliance with College policies, procedures, and ethical standards; software licenses; applicable state and federal laws and regulations, including the Americans with Disabilities Act, privacy, and intellectual property laws; and website security protocols are up-to-date and data is protected against unauthorized access or cyber threats.Maintains current knowledge of best practices and emerging trends related to web content management, accessibility, SEO, and digital communications.Performs light HTML/CSS edits within WordPress when needed to support content presentation; escalates larger technical issues to vendors or IT as appropriate.Identifies, documents, and coordinates resolution of technical issues related to website functionality, hosting, or vendor-managed systems.Writes, edits, and optimizes web and social media copy to ensure clarity, tone, accessibility, and consistency with institutional messaging.Serves as a secondary copy editor for a variety of marketing and communications projects, as needed.Performs other duties as assigned.This role does not include original website design, custom theme development, or large-scale backend programming, but focuses on content management, optimization, and execution within an established WordPress environment.COMPETENCIESKnowledge, Skills, and AbilitiesCollaboration/Teamwork, Computer Software Skills, Customer Service, Multi-tasking, Written Communication, Organizational Skills, Time Management, Typing/Word Processing, Strong Editorial Judgment, Web Content Management, Attention to Detail, and AccuracySUPERVISORY RESPONSIBILITIESNo direct supervision.Work Environment: Indoor office setting, with moderate noise. Work is rarely required outside of normal business hoursPhysical Demands: Sitting, walking, standingTravel Required: Yes - MinimalIf travel is required, the candidate must have and maintain a current, valid Texas driver’s license and an acceptable driving record

SUPPLEMENTAL INFORMATION
EXPECTATIONSPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities are subject to change at any time, with or without notice. Will have contact – in person, by email, or by phone – with staff, students, and the general public.Must exhibit a sensitivity to and an understanding of the diverse academic, socio-economic, cultural, and ethnic backgrounds of staff and students and to staff and students with disabilities.Regular and punctual in-person attendance is an essential function of each employee. NOTE: With or without reasonable accommodation, the individual in this position must possess the competencies and must be able to perform the essential functions and duties of the job as described above, including essential tasks requiring specific physical demands. *Tyler Junior College gives equal consideration to all applicants for admission, employment, and participation in its programs and activities without regard to race, creed, color, national origin, gender, age, marital status, disability, veteran status, or limited English proficiency (LEP). Tyler Junior College respects the legal rights of each person to work and learn in an environment that is free from unlawful sexual discrimination, including sexual harassment and sexual violence.