Website Manager

Position Summary:

We are seeking a skilled and proactive Website Manager to oversee the migration and optimization of websites for local home service businesses. This role supports our clients' brick-and-mortar operations by ensuring their online presence is comprehensive, user-friendly, and optimized for local visibility. The ideal candidate will possess deep expertise in WordPress, along with strong technical acumen, project management skills, and a focus on driving performance through website enhancements and local optimization strategies.

About Gasworks:

Gasworks Media, an expert team in multi-location content development and Organic Search, thrives on crafting and fine-tuning content with white-hat Organic Search techniques to bolster our clients' online presence. We value our team, offering comprehensive training and development opportunities, fostering unique and impactful careers.

Organizational Relationships: The Website Manager will work closely with the Web Development, SEO, and Content teams. Collaboration with internal stakeholders and client-facing teams is essential to deliver seamless website migrations, optimizations, and ongoing management.

Key Responsibilities:

• Manage the migration of client websites to WordPress platforms, ensuring smooth transitions, data integrity, and minimal downtime for local home service businesses.
• Optimize websites for local search performance, including implementing on-page SEO, mobile responsiveness, site speed improvements, and integration with local directories like Google Business Profiles.
• Collaborate with clients to update and maintain website content, ensuring accuracy, consistency, and alignment with local branding (e.g., service areas, contact details, and hours).
• Audit and resolve website issues such as broken links, duplicate content, or technical errors to enhance user experience and search engine rankings.
• Leverage WordPress best practices, plugins (e.g., Rank Math SEO, caching tools), and local optimization techniques to boost visibility in Google's Local Pack and other map-based results for home service locations.
• Track and report key performance indicators (KPIs), including site traffic, load times, conversion rates, and local search rankings, while identifying opportunities for further optimization.
• Develop and maintain strong client relationships as a trusted advisor for website strategy, migration planning, and ongoing optimization.
• Stay current on WordPress updates, core themes/plugins, industry trends in local SEO, and emerging tools for website management and optimization.

Minimum Qualifications:

• Minimum of 3 years of experience in website management, migration, and optimization, with deep expertise in WordPress (including custom themes, Elementor, plugins, and multisite setups).
• Technical proficiency with WordPress tools, hosting platforms (e.g., WP Engine), and local optimization software like BrightLocal, SERanking, or Ahrefs.
• Strong knowledge of local SEO fundamentals, including schema markup, NAP consistency, keyword research targeted to local audiences, and integration with mapping services.
• Experience with website auditing tools, performance optimization (e.g., GTmetrix, Google PageSpeed Insights), and resolving technical issues like security vulnerabilities or migration conflicts.
• Client relationship management experience, with excellent communication skills to engage stakeholders and clients.
• Project management skills, with the ability to meet deadlines and handle multiple client website projects simultaneously.
• Proficiency with collaboration tools like Airtable, Discord/Slack/Teams, Monday.com, and Google Workspace.

What We Offer:

• Health, Dental, and Vision Insurance options to support your well-being.
• Paid Time Off (PTO) and 7 paid company holidays to prioritize work-life balance.
• Internet stipend and technology bonuses to ensure your home office is equipped for success.
• Career development and growth opportunities through training and mentorship.
• Bonus opportunities based on performance and client outcomes.

Application Instructions: If you’re passionate about website management and ready to drive digital transformations for local home service businesses, we want to hear from you! Submit your resume along with a brief message sharing your motivation for this role and what you hope to achieve as a Website Manager. Feel free to include links to your online presence (blogs, social media, videos, etc.), or examples of WordPress sites you've migrated or optimized.

Job Type: Full-time

Pay: $70,000 - $75,000 per year (based on experience)

Benefits:

• Paid time off
• Health insurance
• Vision insurance
• Dental insurance

Schedule:

Monday to Friday (with occasional flexibility as needed)

We’re committed to building an inclusive, supportive, and growth-oriented remote work environment. Join us in helping home service brands thrive online through expert website migrations and optimizations, standing out in their communities.

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote