Website Manager

Job Title: Website Manager

Department: Marketing

Reports To: VP of Marketing

FLSA Status: Exempt

Prepared Date: December 2025

The Website Manager at Visit Tucson is responsible for the day-to-day management, optimization, and continuous improvement of all Visit Tucson websites to support organizational marketing and engagement objectives. This role ensures that the website serves as an effective, user-friendly platform for visitors and to discover and explore the destination through strategic content management, performance monitoring, and cross-team collaboration. By maintaining a modern, accessible, and well-optimized website that aligns with Visit Tucson's brand standards, the Website Manager directly contributes to driving visitor interest and measurable web engagement.

Core Job Duties:

• Oversee the daily operation, management, and maintenance of Visit Tucson websites using our dedicated content management system (CMS).
• Build, update, and optimize web pages for user experience and accessibility, ensuring content is visually engaging and aligned with Visit Tucson brand standards.
• Implement and refine site navigation, layout, and structure with a focus on intuitive UI/UX principles and current trends in web design.
• Collaborate with internal and external stakeholders to create and deliver timely website updates.
• Write, edit, and publish engaging website content including blog articles, landing pages, and promotional materials, ensuring clarity, accuracy, and SEO best practices.
• Manage and optimize digital assets (photos, videos, graphics) for web, maintaining an organized asset library and ensuring fast, high-quality delivery.
• Monitor website analytics and user behavior to identify trends and opportunities for improvement.
• Support SEO strategies by optimizing on-page elements, meta data, and structured content.
• Work with marketing team to develop, monitor, and report on digital campaigns.
• Serve as primary liaison with third-party vendors for web enhancements, troubleshooting, or technical improvements; communicate specifications and ensure delivery meets objectives.
• Participate in planning and brainstorming sessions to advance website features, digital storytelling, and overall user experience.
• Stay updated on industry trends, emerging tools, and standards to ensure Visit Tucson's web presence remains modern, efficient, and competitive.
• Recommend and implement new technologies, CMS features, or third-party integrations as appropriate.
• Lead the creation and distribution of Visit Tucson's E-newsletters, ensuring high deliverability, visual appeal, and compliance with best practices.
• Support reporting on website and campaign performance for marketing leadership.

Additional Responsibilities:

• Backup support for graphic design and digital asset editing, as needed.
• Involvement in the overall success of Visit Tucson through initiative, active participation and regular input/feedback.
• Other duties as assigned.
• This job has no supervisory responsibilities.

Necessary Skills and Experience:

• Minimum 3 years' experience in website and/or CMS management in a marketing, content, or digital communications setting.
• Demonstrated expertise in front-end website management, UI/UX best practices, and optimizing sites for engagement and conversions.
• Experience building and managing web pages in contemporary CMS platforms (e.g., WordPress, Drupal, Squarespace, etc.).
• Familiarity with GA4 and SEO best practices.
• Strong writing, editing, and content strategy abilities.
• Experience with image/video editing and asset management tools, specifically Adobe Creative Cloud applications, is a plus.
• Basic knowledge of HTML and CSS is a plus.
• Excellent organizational, time management, and communication skills.
• Passion for continuous learning and adapting to new technologies and trends.
• Strong attention to detail and ability to meet deadlines across multiple projects.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Teamwork – Collaborative with a positive spirit and a commitment to inclusion, diversity, and cultural sensitivity. Balances team and individual responsibilities; exhibits objectivity and openness to others’ views; contributes to building a positive team spirit.
• Ethics and Judgement – Treat people with respect; inspire the trust of others; work with integrity and ethically; uphold organizational values. Exhibit sound and accurate judgment; support and explain reasoning for decisions; include appropriate people in decision-making process; make timely decisions.
• Organizational Support – Follow policies and procedures, support organization’s goals and values.
• Planning/Organizing – Prioritize and plan work activities; use time efficiently. Set goals and objectives; develop realistic action plans.
• Dependability – Follow instructions; take responsibility for own actions; keep commitments; complete tasks on time or notify appropriate person with an alternate plan.
• Mathematical Skills - Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals; ability to compute rate, ratio, and percentages and to draw and interpret bar graphs.
• Communication Skills – Ability to communicate clearly and informatively. Communicate effectively; listen and get clarification; respond well to questions.
• Computer Skills – To perform this job successfully an individual should demonstrate proficiency in Microsoft Outlook, Word, Excel and PowerPoint. A working knowledge of the Internet and web skills; will need to be proficient in CRM software.
• Quality – Demonstrate accuracy and thoroughness; look for ways to improve and promote quality; apply feedback to improve performance; monitor own work to ensure quality.
• Professionalism – Approach others in a tactful manner; react well under pressure; treat others with respect and consideration regardless of their status or position; accept responsibility for own actions; follow through on commitments.
• Motivation – Highly motivated, adaptable, and able to manage changing priorities or unexpected events. Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; and measures self against standard of excellence.
• Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; and uses reason when dealing with emotional topics.
• Customer Service – Respond promptly to customer needs; respond to requests for service and assistance.
• Adaptability – Adapt to changes in the work environment; manage competing demands, change approach or method to best fit the situation; ability to deal with frequent changes, delays or unexpected events.
• Safety and Security – Observe safety and security procedures; report potentially unsafe conditions; use equipment and materials properly.
• Attendance/Punctuality – Be consistently at work and on time; ensure work responsibilities are covered when absent.

Other Qualifications:

• Must be able to travel and willing to work evenings or weekends.
• Must have reliable transportation, a valid Arizona driver’s license, valid auto insurance, and a good driving record.

Compensation & Benefits:

• This is a full-time exempt position that will require some travel and work on nights and weekends. Scheduled hours may vary.
• Hybrid/Work from Home eligibility.
• Compensation is flexible and is commensurate with experience.

Additional Criteria:

• Visit Tucson may request to contact a minimum of three professional references prior to applicant being considered as a finalist.
• Visit Tucson requires all new employees to submit to a background check and drug testing (THC not included) prior to being hired. We are an E-Verify employer.
• Visit Tucson is an Equal Opportunity Employer.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Professional development assistance
• Vision insurance

Work Location: In person