Website SEO, Social Media & Marketing Specialist

Overview
We are seeking a dynamic and energetic Website SEO, Social Media & Marketing Specialist to elevate our digital presence and engage our target audience across multiple platforms. In this role, you will harness your expertise in search engine optimization, social media management, and digital marketing strategies to drive brand awareness, increase website traffic, and foster meaningful relationships with our community. Your creativity, analytical skills, and passion for digital storytelling will be instrumental in crafting compelling content and executing innovative campaigns that resonate globally.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve website visibility, including keyword research, on-page optimization, and backlink building.
• Manage and curate engaging content across social media channels such as Facebook, Instagram, Twitter, LinkedIn, and others, ensuring consistent branding and messaging.
• Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback to inform marketing tactics.
• Design eye-catching graphics and visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance campaigns and social media posts.
• Schedule and publish content using social media management tools like Hootsuite and Buffer to maintain an active online presence.
• Plan and execute targeted Facebook Advertising campaigns to boost engagement and conversions.
• Analyze web analytics data through Google Analytics and web analytics platforms to assess campaign performance and optimize strategies accordingly.
• Collaborate with public relations teams to craft press releases, manage relationship management efforts, and enhance brand reputation.
• Create multimedia content including videos and photographs for marketing campaigns, product launches, or promotional events.
• Maintain consistency in branding across all digital channels while proofreading all content for accuracy and clarity before publication.

Experience

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Demonstrable expertise in SEO techniques such as keyword research, content optimization, link-building strategies, and web analytics tools.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and familiarity with Adobe Creative Suite.
• Hands-on experience managing social media platforms using tools like Hootsuite or Buffer for scheduling and analytics purposes.
• Knowledge of Facebook Advertising platform along with experience in creating targeted ad campaigns that deliver measurable results.
• Strong understanding of branding principles, public relations practices, e-commerce platforms, photography skills, video editing capabilities, and social listening techniques.
• Ability to analyze data insights from Google Analytics or similar tools to inform ongoing marketing efforts.
• Excellent proofreading skills with meticulous attention to detail in all written content.
• Prior experience working within a fast-paced environment where relationship management and strategic thinking are essential. Join us as a Website SEO, Social Media & Marketing Specialist if you’re passionate about shaping compelling digital narratives that inspire action! Your innovative ideas will help us connect authentically with our community while elevating our brand on the global stage.

Job Types: Full-time, Part-time, Contract

Pay: $20.00 - $40.00 per hour

Expected hours: 20 – 40 per week

Work Location: In person