WordPress & Search Optimization Specialist

Not Looking for Just Another Job? And we are not looking for just another applicant!

We're not looking for someone who wants to spend their day making the same updates over and over.

We're looking for someone who loves figuring things out.

Someone who gets excited about websites, technology, search engines, AI, and making things work better.

At Equilibrium Consulting, you'll help build and maintain websites for Managed Service Providers (MSPs), technology firms, cybersecurity companies, SaaS vendors, and channel organizations across North America.

Every week brings something different:

• Launching new websites
• Building landing pages
• Improving search visibility
• Implementing new functionality
• Optimizing performance
• Supporting client growth initiatives
• Learning how AI is changing search

If you enjoy solving problems, learning new technology, and seeing the results of your work, you'll fit right in.

What You'll Be Doing

Website Development & Implementation

• Build new webpages using WordPress and Avada
• Assist with complete website launches
• Create landing pages and resource pages
• Configure page layouts and site navigation
• Implement client-requested website updates
• Maintain website consistency and quality

WordPress Administration

• Manage WordPress core updates
• Maintain plugins and themes
• Troubleshoot website issues
• Monitor website security
• Assist with website migrations
• Maintain website performance

Search Optimization

• Implement SEO best practices
• Manage metadata and schema markup
• Improve website structure and organization
• Monitor Google Search Console
• Support Answer Engine Optimization (AEO) initiatives
• Help improve visibility in Google and AI-powered search platforms
• Backlinking for better ranking

Client Support

• Execute website change requests
• Support client projects and initiatives
• Test website functionality
• Ensure updates are completed accurately
• Communicating progress with internal teams
• Improving Google Business Profiles
• Integrating websites with social platforms for the Pillar page (services)

What Makes This Role Different?

Most entry-level marketing jobs focus on social media posting.

Most junior web jobs focus on repetitive maintenance.

This role gives you exposure to:

• WordPress Development
• Avada Theme Expertise
• Search Engine Optimization
• AI Search Optimization
• Website Performance
• Analytics
• Client Projects
• Modern Marketing Technology

You'll work directly with experienced strategists, marketers, and technology professionals while building highly valuable skills that are in demand across virtually every industry.

We're Looking for Someone Who:

• Loves technology
• Enjoys solving problems
• Pays attention to details
• Takes pride in their work
• Learns quickly
• Doesn't wait to be told what to do
• Can manage multiple projects
• Wants to grow professionally
• Is curious about AI and the future of search

Required Skills

• Experience with WordPress
• Basic understanding of websites and page layouts
• Strong attention to detail
• Good communication skills
• Ability to learn quickly
• Comfortable working independently
• Strong organizational skills

Bonus Points If You Have Experience With:

• Avada Builder
• Elementor/Divix
• HTML
• CSS
• Google Analytics
• Google Search Console
• HubSpot
• Cloudflare
• Website hosting platforms
• SEO tools
• Website performance optimization

Don't worry if you don't have experience with everything on this list. We're more interested in finding someone who is eager to learn and grow.

What Success Looks Like

Within your first 90 days, you'll be:

• Confidently updating WordPress websites
• Building pages within Avada
• Supporting client website projects
• Implementing SEO recommendations
• Working independently on routine updates
• Contributing ideas for improvements

Within your first year, you'll become a trusted resource for website implementation, search optimization, and technical website support.

Why Join Equilibrium Consulting?

You'll Learn Fast

You'll gain hands-on experience with technologies and platforms used by hundreds of growing businesses.

You'll See Your Impact

The work you do directly affects client growth, search visibility, lead generation, and user experience.

You'll Work With Modern Technology

We're actively exploring AI, Answer Engine Optimization (AEO), modern SEO, automation, and emerging digital technologies. You will also have influence on the tools we use.

You'll Have Room To Grow

This role can evolve into:

• Senior Website Specialist
• SEO Specialist
• Technical SEO Manager
• Web Operations Manager
• Digital Experience Manager

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• Paid time off

Willingness to travel:

• 25% (Preferred)

Work Location: Remote