ZOHO CRM & eCommerce Marketing Specialist

Job Summary:

We are looking for a CRM Marketing Specialist to support the marketing team by managing, optimizing, and executing campaigns on Zoho CRM. The ideal candidate will understand eCommerce operations, customer journeys, WhatsApp-based engagement, and loyalty programs tailored to the UAE market.

Key Responsibilities:

1. CRM Campaign Management

• Create, execute, and optimize Zoho CRM campaigns (email, SMS, WhatsApp).
• Manage automation using Zoho Campaigns / Zoho Flow.
• Build segmented customer lists using engagement and purchase behaviour.

2. eCommerce & Customer Journey Optimization

• Develop end-to-end customer journeys integrated with WhatsApp, website, and online ordering systems.
• Support eCommerce promotions, abandoned-cart flows, and retention campaigns.
• Analyze customer behaviour to improve funnel conversion.

3. Data & Automation

• Use Zoho Flow to automate CRM and marketing tasks.
• Maintain data accuracy and set up dashboards for marketing insights.
• Track CRM KPIs such as open rate, conversion, retention, and repeat purchase.

4. Loyalty & Engagement

• Develop and manage loyalty programs (stamp cards, cashback, tiered rewards).
• Drive customer retention and reactivation marketing.

Requirements:

• 3–5 years of experience working with Zoho CRM or similar CRM tools.
• Strong understanding of eCommerce workflows and digital customer journeys.
• Experience with WhatsApp marketing and mobile-first engagement.
• Ability to run campaigns in English (Arabic is an advantage).
• Experience in campaign automation using Zoho tools.
• Analytical mindset with strong attention to detail.

Preferred Qualifications:

• Experience in GCC or F&B / retail / eCommerce industries.
• Knowledge of loyalty programs commonly used in the UAE.
• Zoho CRM certification is a plus.

Job Types: Full-time, Permanent

Work Location: On the road