Digital Marketing Manager

Job Title: Digital Marketing Manager

Experience: 3 - 5 Years

Industry: Digital Marketing Agency

Location: Ellisbridge, Ahmedabad

Job Overview:

We are hiring a performance-focused Digital Marketing Manager to spearhead digital initiatives that drive leads, enhance brand positioning, and deliver tangible business impact. The ideal candidate is a proactive leader with multi-channel expertise and the ability to manage campaigns end-to-end with a strong focus on ROI.

Key Responsibilities:

• Plan and execute comprehensive digital marketing strategies to drive lead generation and brand growth.
• Manage and optimize campaigns across SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, and social media platforms.
• Oversee content marketing initiatives including blogs, case studies, website updates, and email campaigns.
• Monitor campaign performance, track KPIs, and continuously optimize strategies to improve ROI.
• Conduct industry research and competitor analysis to identify trends and implement new strategies.
• Manage client onboarding and ensure smooth execution of end-to-end digital marketing activities.
• Develop and implement monthly growth plans for clients and internal projects.
• Handle website management and coordination for website development (including WordPress and basic HTML understanding).
• Coordinate with internal teams including graphic designers, video editors, and external stakeholders such as influencers.
• Manage and optimize the use of digital marketing tools and internal agency tools.
• Ensure effective communication and coordination with internal teams and external stakeholders at all levels.
• Lead and manage multiple projects simultaneously while meeting deadlines and deliverables efficiently.
• Manage WhatsApp API automation and execute end-to-end webinar operations including setup, communication, and performance tracking.
• Provide leadership and guidance to the digital marketing team (prior team handling experience is an advantage).

Requirements:

• Bachelor’s or Master’s degree in Marketing or a specialization in Digital Marketing.
• 3–5 years of experience in digital marketing (preferably in B2B industry).
• Strong knowledge of SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads and Google Analytics.
• Experience in webinar setup, e-commerce marketing, remarketing and custom audience targeting.
• Hands-on experience with marketing automation tools.
• Good understanding of website management (WordPress and basic HTML knowledge preferred).
• Excellent communication, analytical thinking, and team management skills.
• Proven ability to manage multiple projects, resources, and deadlines effectively.

Application Question(s):

• What is your Current CTC?
• What is your Expected CTC?
• How soon you will be able to join our team?

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person