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1UP USA.com llc

Overview We are seeking a strategic and innovative Director of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a deep understanding of digital marketing channels, analytics, and content strategies to elevate our market presence. This leadership role requires a combination of creative vision, technical expertise, and data-driven decision-making to develop and execute comprehensive marketing plans that align with business objectives.Responsibilities<ul><li>Develop and implement integrated marketing strategies across multiple channels, including digital, social media, print, and advertising sales.</li><li>Oversee the creation and management of content marketing campaigns to engage target audiences and generate leads.</li><li>Lead SEO initiatives to improve organic search rankings and increase website traffic using tools like Google Analytics, Google AdWords, and marketing automation platforms.</li><li>Manage social media marketing efforts across platforms such as Facebook Advertising, ensuring consistent brand messaging and audience engagement.</li><li>Coordinate multichannel marketing campaigns that include email marketing, performance marketing, and e-commerce initiatives.</li><li>Conduct research to identify market trends, customer needs, and competitive insights to inform strategic planning.</li><li>Collaborate with product management teams on product positioning, messaging, and go-to-market strategies.</li><li>Manage advertising sales efforts by developing compelling proposals and maintaining client relationships.</li><li>Oversee budgeting for marketing projects to ensure effective allocation of resources while achieving campaign goals.</li><li>Analyze campaign performance metrics using Google Analytics and other analytics tools to optimize ongoing initiatives.</li></ul>Skills<ul><li>Proven expertise in SEO, social media marketing, digital marketing, content marketing, B2B marketing, performance marketing, and email marketing strategies.</li><li>Strong knowledge of Adobe Creative Suite for content creation and campaign design.</li><li>Experience with WordPress development, HTML coding basics, Google Analytics, Google AdWords (including Facebook Advertising), and marketing automation platforms.</li><li>Ability to develop compelling copy for various channels including print advertising and online campaigns.</li><li>Skilled in research methodologies to gather market insights and consumer behavior data.</li><li>Excellent sales skills with experience in advertising sales development.</li><li>Competence in product management principles with an understanding of e-commerce platforms.</li><li>Strong budgeting skills with the ability to manage multiple projects within financial constraints.</li><li>Analytical mindset with the ability to interpret data for strategic decision-making. This role offers an exciting opportunity for a dynamic leader passionate about innovative marketing strategies that make a tangible impact on business growth.</li></ul>Pay: $65,000.00 - $120,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee discount</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Relocation assistance</li><li>Retirement plan</li></ul>Willingness to travel:<ul><li>25% (Required)</li></ul>Work Location: In person

Marketing Director

Join 1UP USA.com llc and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

1UP USA.com llc

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Marketing Director