Marketing Director

Overview
We are seeking a strategic and innovative Director of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a deep understanding of digital marketing channels, analytics, and content strategies to elevate our market presence. This leadership role requires a combination of creative vision, technical expertise, and data-driven decision-making to develop and execute comprehensive marketing plans that align with business objectives.

Responsibilities

• Develop and implement integrated marketing strategies across multiple channels, including digital, social media, print, and advertising sales.
• Oversee the creation and management of content marketing campaigns to engage target audiences and generate leads.
• Lead SEO initiatives to improve organic search rankings and increase website traffic using tools like Google Analytics, Google AdWords, and marketing automation platforms.
• Manage social media marketing efforts across platforms such as Facebook Advertising, ensuring consistent brand messaging and audience engagement.
• Coordinate multichannel marketing campaigns that include email marketing, performance marketing, and e-commerce initiatives.
• Conduct research to identify market trends, customer needs, and competitive insights to inform strategic planning.
• Collaborate with product management teams on product positioning, messaging, and go-to-market strategies.
• Manage advertising sales efforts by developing compelling proposals and maintaining client relationships.
• Oversee budgeting for marketing projects to ensure effective allocation of resources while achieving campaign goals.
• Analyze campaign performance metrics using Google Analytics and other analytics tools to optimize ongoing initiatives.

Skills

• Proven expertise in SEO, social media marketing, digital marketing, content marketing, B2B marketing, performance marketing, and email marketing strategies.
• Strong knowledge of Adobe Creative Suite for content creation and campaign design.
• Experience with WordPress development, HTML coding basics, Google Analytics, Google AdWords (including Facebook Advertising), and marketing automation platforms.
• Ability to develop compelling copy for various channels including print advertising and online campaigns.
• Skilled in research methodologies to gather market insights and consumer behavior data.
• Excellent sales skills with experience in advertising sales development.
• Competence in product management principles with an understanding of e-commerce platforms.
• Strong budgeting skills with the ability to manage multiple projects within financial constraints.
• Analytical mindset with the ability to interpret data for strategic decision-making. This role offers an exciting opportunity for a dynamic leader passionate about innovative marketing strategies that make a tangible impact on business growth.

Pay: $65,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Relocation assistance
• Retirement plan

Willingness to travel:

• 25% (Required)

Work Location: In person