Urwah Admin

ABIC

Job Title: Performance Marketing SpecialistLocation: KarachiExperience Required: 3+ YearsDepartment: MarketingJob Overview:We are seeking a results-driven Performance Marketing Specialist with proven expertise in Google Ads and Meta Ads (Facebook/Instagram Ads). The ideal candidate will have at least 3 years of hands-on experience in planning, executing, and optimizing paid campaigns to achieve measurable business goals. You will work closely with the marketing and creative teams to maximize ROI, scale campaigns, and support overall digital growth.Key Responsibilities:<ul><li>Plan, launch, and optimize Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook &amp; Instagram) campaigns.</li><li>Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.</li><li>Manage campaign budgets, monitor spend, and ensure campaigns are ROI-driven.</li><li>Continuously A/B test ad creatives, copy, and landing pages to improve CTR, CVR, and overall performance.</li><li>Track, analyze, and report performance metrics (CPC, CPA, ROAS, CTR, CPM, etc.) with actionable insights.</li><li>Collaborate with design and content teams to create engaging ad creatives.</li><li>Stay updated with latest trends, algorithm changes, and best practices in paid media.</li><li>Implement conversion tracking, pixel setups, and event tracking to ensure accurate attribution.</li><li>Optimize campaigns across the funnel to drive both acquisition and retention.</li><li>Provide weekly and monthly reports with insights and recommendations to management.</li></ul>Requirements:<ul><li>3+ years of proven experience managing Google Ads and Meta Ads campaigns.</li><li>Strong knowledge of performance metrics, bidding strategies, and campaign optimization.</li><li>Hands-on experience with tools like Google Analytics, Google Tag Manager, Meta Business Manager.</li><li>Proficiency in using campaign automation, remarketing, and audience segmentation strategies.</li><li>Strong analytical skills with the ability to interpret data and provide insights.</li><li>Excellent communication and collaboration skills.</li><li>Google Ads and/or Meta Blueprint certifications are a plus.</li><li>Experience with TikTok ads is preferred</li></ul>Key Skills:<ul><li>Google Ads (Search, Display, Shopping, YouTube)</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Conversion Tracking &amp; Analytics (GA4, GTM, Pixels)</li><li>Budget Management &amp; Reporting</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthWork Location: In person

Performance Marketing Specialist

Job descriptionWe are seeking a Link Builder (for Night Shift) to enhance our website&rsquo;s search visibility through high-quality link-building strategies. The ideal candidate should have experience in off-page SEO, backlink acquisition, and outreach campaigns while following Google&rsquo;s EEAT guidelines to ensure ethical and effective link-building practices.Key Responsibilities:<ul><li>Backlink Strategy: Develop and implement a white-hat link-building strategy to improve domain authority and search rankings.</li><li>Outreach &amp; Relationship Building: Identify and contact relevant bloggers, webmasters, and influencers to acquire high-quality backlinks.</li><li>Guest Posting &amp; Content Collaboration: Secure guest posting opportunities and work with content writers to produce SEO-friendly articles for link placement.</li><li>Competitor Analysis: Research and analyze competitors&rsquo; backlink profiles to identify new link opportunities.</li><li>Local &amp; Niche Directories: Submit websites to relevant business directories, industry listings, and local citation sites.</li><li>Broken Link Building: Identify broken links on authoritative sites and suggest relevant replacements from our content.</li><li>Social &amp; Web 2.0 Link Building: Leverage social media, forums, and community-based platforms to create brand awareness and acquire natural links.</li><li>Monitoring &amp; Reporting: Track link-building efforts, analyze performance, and prepare reports on backlink quality and impact.</li></ul>Requirements:<ul><li>Proven experience in SEO link building and outreach strategies.</li><li>Strong understanding of white-hat SEO practices and Google guidelines.</li><li>Familiarity with SEO tools (Ahrefs, Moz, SEMrush, Google Search Console, etc.).</li><li>Ability to research and identify high-authority and relevant backlink opportunities.</li><li>Excellent written and verbal communication skills for outreach.</li><li>Experience in guest blogging, resource page link building, and broken link building.</li><li>Strong analytical skills to measure the impact of link-building efforts.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs120,000.00 per monthWork Location: In person

SEO Link Builder

Join ABIC and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

ABIC

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Performance Marketing Specialist

SEO Link Builder