Qureos Mentor

Accurate Legal Billing (ALB)

<div><div><h5 class="jobSectionHeader"><b>Job Description
</b></h5><p>We are looking for a data-driven, creative, and hands-on Marketing Lead/Manager with a strong understanding of B2B marketing in the US or UK software/SaaS industry. The ideal candidate will take ownership of lead generation and customer acquisition strategies through digital campaigns, SEO/SEM, content marketing, email marketing, webinars, and social media &mdash; with a strong focus on driving qualified leads and increasing for the sales team.
</p><h5 class="jobSectionHeader"><b>Roles &amp; Responsibilities
</b></h5><p>Responsibilities include, but are not limited to:<br>
</p><br>
<ul><li>Develop and execute lead generation strategies targeting law firms in the US and UK markets.
</li><li>Plan and manage multi-channel digital marketing campaigns (Google Ads, LinkedIn, email automation, etc.) with clear ROI metrics.
</li><li>Drive content creation (blogs, whitepapers, case studies, newsletters) that aligns with our target market and supports the sales funnel.
</li><li>Optimize SEO/SEM performance to improve organic visibility and traffic.
</li><li>Work closely with the sales team to align marketing efforts with business goals, and track conversions from lead to deal closure.
</li><li>Plan and execute webinars, virtual demos, and participation in industry events to attract new leads.
</li><li>Manage marketing automation tools (e.g., HubSpot, Mailchimp, etc.) and CRM integration for lead nurturing.
</li><li>Measure and report on performance of campaigns using analytics tools (Google Analytics, HubSpot, etc.) and continuously improve based on insights.
</li><li>Oversee website improvements and CRO (Conversion Rate Optimization) initiatives.
</li></ul><h5 class="jobSectionHeader"><b>Key Requirements &amp; Preferred Qualifications<br>
</b></h5><br>
<ul><li>3+ years of B2B marketing experience in the software/SaaS industry, preferably targeting the US or UK markets.
</li><li>Proven experience in lead generation, digital marketing, and performance-driven campaign management.
</li><li>Familiarity with legal tech or legal services marketing is a plus.
</li><li>Hands-on experience with tools such as Google Ads, LinkedIn Ads, HubSpot, SEO tools, and CRM platforms.
</li><li>Strong written and verbal communication skills; ability to craft compelling content and messaging.
</li><li>Strategic thinker with strong analytical skills and a results-oriented mindset.
</li><li>Self-starter who can work independently and collaboratively with remote teams.
</li><li>Graduates / Post -Graduate degree in Marketing, Communications, or related field.
</li><li>Certifications in Google Ads, SEO, or HubSpot Marketing are a plus.
</li><li>Prior experience in start-ups or fast-paced environments is desirable.
</li></ul><h5 class="jobSectionHeader"><b>Location
</b></h5><p>Kochi, India (WFO mostly with Hybrid Options)</p></div></div>
<br><p>For a promising career with excellent growth opportunities and an extremely welcoming working environment,
<br>
mail to: hr@accuratelegalbilling.com</p>

Digital Marketing Lead

Join Accurate Legal Billing (ALB) and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Accurate Legal Billing (ALB)

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Digital Marketing Lead