Digital Marketing Lead

Job Description

We are looking for a data-driven, creative, and hands-on Marketing Lead/Manager with a strong understanding of B2B marketing in the US or UK software/SaaS industry. The ideal candidate will take ownership of lead generation and customer acquisition strategies through digital campaigns, SEO/SEM, content marketing, email marketing, webinars, and social media — with a strong focus on driving qualified leads and increasing for the sales team.

Roles & Responsibilities

Responsibilities include, but are not limited to:

• Develop and execute lead generation strategies targeting law firms in the US and UK markets.
• Plan and manage multi-channel digital marketing campaigns (Google Ads, LinkedIn, email automation, etc.) with clear ROI metrics.
• Drive content creation (blogs, whitepapers, case studies, newsletters) that aligns with our target market and supports the sales funnel.
• Optimize SEO/SEM performance to improve organic visibility and traffic.
• Work closely with the sales team to align marketing efforts with business goals, and track conversions from lead to deal closure.
• Plan and execute webinars, virtual demos, and participation in industry events to attract new leads.
• Manage marketing automation tools (e.g., HubSpot, Mailchimp, etc.) and CRM integration for lead nurturing.
• Measure and report on performance of campaigns using analytics tools (Google Analytics, HubSpot, etc.) and continuously improve based on insights.
• Oversee website improvements and CRO (Conversion Rate Optimization) initiatives.

Key Requirements & Preferred Qualifications

• 3+ years of B2B marketing experience in the software/SaaS industry, preferably targeting the US or UK markets.
• Proven experience in lead generation, digital marketing, and performance-driven campaign management.
• Familiarity with legal tech or legal services marketing is a plus.
• Hands-on experience with tools such as Google Ads, LinkedIn Ads, HubSpot, SEO tools, and CRM platforms.
• Strong written and verbal communication skills; ability to craft compelling content and messaging.
• Strategic thinker with strong analytical skills and a results-oriented mindset.
• Self-starter who can work independently and collaboratively with remote teams.
• Graduates / Post -Graduate degree in Marketing, Communications, or related field.
• Certifications in Google Ads, SEO, or HubSpot Marketing are a plus.
• Prior experience in start-ups or fast-paced environments is desirable.

Location

Kochi, India (WFO mostly with Hybrid Options)