Qureos Mentor

Ahya

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 Company Description
 
 
 
 Ahya Technologies is the greater Middle East&rsquo;s leading sustainability innovation company, building AI-powered software for the net-zero era.
 
 
 
 
 
 
 Role Description
 
 
 
 We are looking for a data-driven, strategic, and execution-focused&nbsp;Head of Growth&nbsp;to architect and scale our customer acquisition engine. In this pivotal role, you will own the end-to-end growth strategy for our dual ecosystem: AhyaOS and Tawazun.
 
 
 
 
 
 This is not a traditional sales role; it is a holistic growth function. You will operate at the intersection of&nbsp;marketing, product, and data, responsible for building the digital infrastructure that drives qualified demand. While our Business teams secure strategic alliances and enterprise frameworks, you will own the&nbsp;digital battlefield&mdash;ensuring that Ahya dominates the online conversation, captures high-intent traffic, and converts interest into revenue through automated, optimized funnels.
 
 
 
 
 
 You will act as a&nbsp;"Player-Coach,"&nbsp;capable of crafting high-level commercial strategies while simultaneously diving deep into SEO structures, ad campaign optimization, and funnel analytics.
 
 
 
 
 
 
 Core Responsibilities
 
 
 
 
 
 
 
 I. Growth Strategy &amp; Commercial Architecture
 
 
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 Design and execute a comprehensive go-to-market (GTM) strategy that integrates Inbound Marketing, Product-Led Growth (PLG), and Account-Based Marketing (ABM) to drive revenue for both SaaS subscriptions and marketplace transaction volume.
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 Define and refine Ahya&rsquo;s value proposition across different segments (SMEs vs. Enterprise) and regions (KSA, UAE, Pakistan), ensuring alignment with national visions (e.g., Saudi Vision 2030, UAE Net Zero 2050).
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 Utilize market insights and competitive intelligence to evaluate and optimize pricing models, maximizing market penetration and Customer Lifetime Value (LTV).
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 II. Online Marketing, SEO &amp; Demand Generation
 
 
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 Search Engine Authority:&nbsp;Own the organic search strategy. Move beyond basic content to build Topic Clusters and Pillar Pages that rank for high-commercial-intent keywords (e.g., "Scope 3 reporting KSA," "Carbon Tax UAE"). Implement "Answer Engine Optimization" (AEO) to ensure Ahya is the cited source of truth for AI-driven search.
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 Performance Marketing:&nbsp;Manage the paid acquisition budget with a focus on ROAS/ROI. Execute sophisticated campaigns across:
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 LinkedIn Ads:&nbsp;ABM campaigns targeting C-suite decision-makers (CSOs, CFOs) in high-emissions sectors.
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 Google Ads:&nbsp;High-intent search campaigns capturing active buyers.
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 Content Strategy:&nbsp;Oversee the creation of high-value "Trust Engineering" assets&mdash;Technical Whitepapers, ESG Reporting Guides, and Calculators&mdash;that serve as powerful lead magnets to nurture enterprise prospects.
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 III. Conversion Funnel &amp; Customer Journey Optimization
 
 
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 Full-Funnel Ownership:&nbsp;Map, measure, and optimize the entire "Bowtie" funnel&mdash;from Acquisition and Activation to Retention and Expansion.
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 Conversion Rate Optimization (CRO):&nbsp;Rigorous A/B testing of landing pages, sign-up flows, and calls-to-action (CTAs). Minimize friction in the "Request a Demo" and self-serve onboarding paths to maximize Lead-to-Opportunity conversion rates.
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 Marketplace Liquidity:&nbsp;Design specific "supply-side" and "demand-side" digital campaigns for Tawazun to ensure a healthy balance of project developers and corporate buyers.
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 IV. Data Analytics, Tech Stack &amp; Operations
 
 
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 Growth Infrastructure:&nbsp;Select, implement, and manage the Marketing Technology Stack (CRM, Marketing Automation, Analytics, Attribution tools) to ensure seamless data flow and accurate attribution.
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 Metric Mastery:&nbsp;Relentlessly track and report on unit economics, including CAC, LTV, Payback Period, Churn Rate, and Net Revenue Retention (NRR). Use these insights to reallocate budget and pivot strategies in real-time.
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 Forecasting:&nbsp;Provide data-backed revenue forecasts and pipeline analysis to inform company-wide strategy.
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 V. Leadership &amp; Cross-Functional Collaboration
 
 
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 Strategic Alignment:&nbsp;Collaborate intimately with Product, Climate Science, and Business teams to ensure marketing promises align with product capabilities. Feedback market insights to Product to inform roadmap prioritization.
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 Brand Stewardship:&nbsp;Enhance Ahya&rsquo;s brand equity, ensuring consistency in voice and visual identity across all digital touchpoints.
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 Requirements
 
 
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 Experience:&nbsp;7+ years of experience in Growth Marketing, Demand Generation, or Performance Marketing, with at least 3 years in a&nbsp;B2B SaaS&nbsp;environment. Experience in Climate Tech, Fintech, or Enterprise Software is highly preferred.
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 The "Full Stack" Marketer:&nbsp;You are strategic enough to present to the Board but technical enough to audit a Google Ads account, write SQL for data extraction, or set up GA4 events yourself.
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 Deep Channel Expertise:&nbsp;Proven mastery of&nbsp;LinkedIn Ads&nbsp;(B2B targeting),&nbsp;Technical SEO, and&nbsp;Email Automation.
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 Analytical Rigor:&nbsp;You live in the data. You understand attribution models (First-touch, Multi-touch) and know the difference between "Vanity Metrics" (likes/traffic) and "Revenue Metrics" (SQLs/Pipeline).
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 Regional Nuance:&nbsp;Familiarity with the MENAP business landscape (Saudi Vision 2030, UAE Net Zero) and the ability to tailor strategies for this region is highly preferred.
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 Soft Skills:&nbsp;An entrepreneurial "builder" mindset. You are comfortable with ambiguity, move fast, and are willing to get your hands dirty.
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 Education:&nbsp;Bachelor&rsquo;s degree in Business, Marketing, Computer Science, or related field. MBA is a plus.
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 Why Join Ahya?
 
 
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 Impact:&nbsp;Innovative work that directly contributes to global decarbonization and the fight against climate change.
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 Pioneer Status:&nbsp;Be part of the team defining the climate-tech ecosystem in the MENAP region.
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 Autonomy:&nbsp;A high-agency role where you will have the freedom to experiment, build systems from scratch, and shape the company&rsquo;s trajectory.
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Lead, VP, SVP (Head), Growth

Join Ahya and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Ahya

About Company

Lead, VP, SVP (Head), Growth