Qureos Mentor

Americana Foods

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 We are looking for a motivated and detail-oriented Trade Marketing Manager to support the execution of trade marketing strategies in Bahrain&amp; Qatar, that drive brand visibility, customer engagement, and sales across retail channels.
 
 
 
 
 
 
 Description:
 
 
 
 
 
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 Support in Campaign Execution:
 
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 Assist in implementing trade marketing campaigns and in-store activities across various retail and distribution channels.
 
 
 Plan with the sales team leaflet/secondary by customer &amp; channel
 
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 Point of Sale (POS) Materials:
 
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 Coordinate the production, delivery, and placement of POS materials and ensure proper branding across outlets.
 
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 Retail Audits &amp; Visibility Checks:
 
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 Conduct store visits to ensure planogram compliance, visibility of promotional materials, and execution of trade activities.
 
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 Promotions &amp; Activations:
 
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 Assist in organizing and tracking promotional campaigns and in-store activations to drive footfall and conversion.
 
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 Data Analysis &amp; Reporting:
 
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 Gather data from trade promotions and assist in preparing performance reports (e.g., ROI, sales uplift, market feedback).
 
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 Collaboration:
 
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 Work closely with sales, brand, and logistics teams to ensure alignment of marketing efforts with business objectives.
 
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 Budget Tracking:
 
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 Support in tracking and monitoring marketing spend vs budget for trade initiatives.
 
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 Market Insights:
 
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 Help collect and compile competitor and category insights from the market.
 
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 Shopper marketing :
 
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 Understanding shopper marketing events for tier 1 &amp; tier 2 &amp; working closely with customers.
 
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 Forecasting :
 
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 Assist in building up yearly forecast by channel / category.
 
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 D&amp;A
 
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 Managing D&amp;A along with customers / tracking it by account with ROI / enhancing marketing support with marketing manages.
 
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 Financial background
 
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 Supporting finance team on building new VC , new SKU&rsquo;s / category / working with customers accounts team on getting better ROI.
 
 
 
 
 
 
 QUALIFICATIONS, EXPERIENCE, &amp; SKILLS
 
 
 
 
 
 
 
 
 Academic and professional qualifications:
 
 
 
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 Bachelor&rsquo;s degree in business administration from a reputed University; specialization in Marketing / Sales Management preferred
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 Experience:
 
 
 
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 7+ years of experience in consumer products / packaged goods sector / Frozen Products .
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 Business knowledge in the Lower gulf ( Qatar &ndash; Bahrain )
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 Experience in Trade Marketing / Category Management is required 4+ years
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 3+ years of experience in KA&rsquo;s &ndash; FS &ndash; Traditional Trade
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 5+ Years of Experience managing P&amp;L with different brands .
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 4+ years of GCC ( Qatar &amp; Bahrain ) with different brands B2B &amp; B2C
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 3+ Years of Key accounts experience National Accounts / Tier 2 &amp; Tier 3
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Trade Marketing Manager - Qatar/Bahrain

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 JOB PURPOSE
 
 
 
 To drive sales of products through proactive engagement and relationship management, serving as the primary point of contact for customers. The Sales Representative is responsible for ensuring that customer needs and expectations are met throughout the purchasing process, efficiently and effectively. This role encompasses the management of consignment stock, executing store visits, maintaining strong relationships with store category managers, and ensuring compliance with visibility and availability standards. The Sales Representative will also manage stock levels of the store, achieve sales targets, and oversee collection follow-ups to optimize overall performance.
 
 
 
 
 
 
 KEY ACCOUNTABILITIES
 
 
 
 
 
 
 
 Day- to-day operations
 
 
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 Serve customers by selling products and meeting customer needs.
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 Service existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors in compliance with the agreed route plan.
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 Focus sales efforts by studying existing and potential volume of dealers.
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 Submit orders by referring to price lists and product literature.
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 Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques.
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 Recommend changes in products, service, and policy by evaluating results and competitive developments.
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 Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
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 Contributes to team effort by accomplishing related results as needed.
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 Ensure the way of product display at the customer&rsquo;s store with reporting supervisor when necessary
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 Note the lack of varieties in the customer&rsquo;s store and provide the customer with the needed items.
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 Ensure setting the promotional material at the customer&rsquo;s store.
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 Reviewing the invoices with the customer.
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 Customer&rsquo;s report of the customers that the supervisor has visited them and hand over the next day to the sales supervisor.
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 Following up with customer to get his satisfaction
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 Reporting
 
 
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 Reporting to the Branch supervisor the sales reports which includes the most successful visits, sales and collections, the distribution volume and his notes of his area. And providing any suggestions to the department concerning the market updates, the competition or the company&rsquo;s product.
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 All reports are prepared timely and accurately and meet Americana protein policies and requirements
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 Qualifications, Experience, &amp; Skills
 
 
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 High school education or above
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 Experience
 
 
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 1-3 years relevant experience
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 Core Competencies
 
 
 
 
 
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 Ownership Mindset
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 Integrity
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 Agility &amp; Innovation
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 Collaboration
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 Teamwork skills.
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 Strong knowledge and proven understanding of sales fundamentals and basic selling skills.
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 Sales Data Analysis.
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 Distribution techniques know-how. (on job)
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Key Account Sales Representative

Join Americana Foods and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Americana Foods

About Company

Trade Marketing Manager - Qatar/Bahrain

Key Account Sales Representative