Urwah Admin

AppedologyPK Recruitment

We are seeking a Lead Designer &ndash; UI/UX, Product &amp; Creative to oversee the design function across multiple brands. This hybrid role combines creative leadership with hands-on execution, covering product design, marketing visuals, and social media content. The ideal candidate is versatile, detail-oriented, and capable of managing a small design team while delivering high-quality work.Key ResponsibilitiesProduct Design &ndash; UI/UX<ul><li>Lead end-to-end UI/UX design for web and mobile products.</li><li>Conduct user research, wireframing, prototyping, and design handoff.</li><li>Maintain design systems, component libraries, and visual standards.</li><li>Perform usability assessments and design reviews.</li></ul>Graphic &amp; Visual Design<ul><li>Design marketing collateral, brand visuals, email templates, landing page assets, and promotional graphics.</li><li>Ensure consistent brand identity across all brands.</li><li>Review and mentor junior designers, maintaining quality standards.</li></ul>Social Media Content Design<ul><li>Produce high-impact visuals for Instagram, LinkedIn, Facebook, and other platforms.</li><li>Create static posts, animated content, and short-form videos.</li><li>Align creative output with content strategy and platform best practices.</li></ul>Team Leadership<ul><li>Assign tasks, manage daily output, and uphold quality standards.</li><li>Establish design processes, brand guidelines, and visual standards.</li><li>Coach and develop junior designers, providing feedback and guidance.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Graphic Design, Visual Communication, or Interaction Design.</li><li>4&ndash;6 years of professional design experience, with at least 2 years in a senior or lead role.</li><li>Proven portfolio covering UI/UX, marketing visuals, and social media content.</li><li>Experience managing multi-brand design output and mentoring junior designers.</li><li>Proficiency in Figma, Adobe Illustrator, Photoshop, and Canva.</li></ul>Core Skills<ul><li>UI/UX &amp; Product Design</li><li>Visual Identity &amp; Brand Consistency</li><li>Social Media Creative Production</li><li>Design Systems &amp; Component Libraries</li><li>Team Leadership &amp; Creative Direction</li></ul>What We Offer<ul><li>5 working days (Monday&ndash;Friday)</li><li>Medical insurance</li><li>Provident fund</li><li>Market-competitive salary</li><li>Free pick &amp; drop service</li></ul>Work Location: In person

Lead Designer – UI/UX, Product & Creative

We are seeking a Lead Copywriter &amp; Content Strategist to produce high-quality written content across multiple brands. This role spans long-form editorial content, persuasive copy, campaign messaging, email, and social media content. The ideal candidate is disciplined, versatile, and understands that effective copy is both strategic and engaging.Key ResponsibilitiesContent Writing<ul><li>Write blogs, articles, guides, and thought leadership content across brands.</li><li>Adapt tone and style to match multiple brand voices.</li><li>Ensure factual accuracy, readability, and structural clarity.</li><li>Manage revisions constructively and maintain editorial integrity.</li></ul>Copywriting<ul><li>Develop persuasive, conversion-focused copy for campaigns, landing pages, product descriptions, and promotional materials.</li><li>Write email sequences, newsletters, and social media captions.</li><li>Collaborate with design and marketing teams to align copy and visuals.</li></ul>Content Operations<ul><li>Manage ad-hoc content requests from internal teams and clients.</li><li>Maintain organized content files, drafts, and approved assets.</li><li>Contribute to brand copy libraries and tone-of-voice guidelines.</li><li>Deliver high-quality content on schedule without repeated follow-ups.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in English, Journalism, Communications, Marketing, or related field.</li><li>3&ndash;5 years of professional content writing and copywriting experience.</li><li>Strong portfolio demonstrating long-form editorial content, marketing copy, and campaigns.</li><li>Experience writing for multiple brands and industries.</li><li>Excellent written English with grammatical precision and clarity.</li></ul>Core Skills<ul><li>Long-Form Content Writing</li><li>Persuasive Copywriting</li><li>Multi-Brand Voice Adaptation</li><li>Email &amp; Campaign Copy</li><li>SEO-Aware Writing Practices</li></ul>Technical Skills &amp; Tools<ul><li>Microsoft Word / Google Docs (collaborative editing)</li><li>CMS experience (WordPress or HubSpot)</li><li>Comfortable using AI writing tools (ChatGPT, Jasper, etc.)</li></ul>What We Offer<ul><li>5 working days (Monday&ndash;Friday)</li><li>Medical insurance</li><li>Provident fund</li><li>Market-competitive salary</li><li>Free pick &amp; drop service</li></ul>Work Location: In person

Lead Copywriter & Content Strategist

We are seeking a highly strategic and forward-thinking SEO Team Lead to own and scale organic growth across a multi-brand portfolio. This is a leadership role requiring deep technical expertise, strong commercial acumen, and hands-on experience in modern search ecosystems including AI-driven and generative search.The ideal candidate has 5+ years of proven SEO experience, at least 2 years in a leadership or senior strategic capacity, and a demonstrable track record of driving qualified leads and revenue through organic channels.This is not a maintenance role. You will be accountable for performance, team development, and measurable business outcomes.Core ResponsibilitiesTechnical SEO Leadership<ul><li>Conduct comprehensive technical audits (crawlability, indexation, site architecture, Core Web Vitals, JS rendering).</li><li>Oversee schema markup implementation (Organization, Product, FAQ, Review, Breadcrumb, etc.).</li><li>Manage canonical strategy, redirects, robots.txt, XML sitemaps, and structured data integrity.</li><li>Ensure all portfolio domains are optimized for both traditional crawlers and AI agents.</li><li>Maintain mobile-first performance standards and HTTPS integrity across brands.</li></ul>On-Page SEO &amp; Content Strategy<ul><li>Lead commercial-intent keyword research and high-value lead generation strategies.</li><li>Optimize on-page elements (title tags, meta descriptions, internal linking, heading structure).</li><li>Develop E-E-A-T frameworks (credible authorship, citations, factual density, brand transparency).</li><li>Eliminate keyword cannibalization across brands.</li><li>Build modular content structures optimized for AI extraction and citation.</li></ul>Off-Page SEO &amp; Authority Building<ul><li>Execute white-hat link acquisition strategies (digital PR, editorial placements, outreach).</li><li>Monitor backlink health and manage toxic link disavowals.</li><li>Strengthen brand mentions and UGC presence across platforms influencing AI citations (Reddit, Quora, G2, Trustpilot, etc.).</li></ul>Organic Lead Generation &amp; Funnel Optimization<ul><li>Optimize full organic funnel: SERP ? landing page ? lead capture.</li><li>Prioritize mid- and bottom-funnel content that converts.</li><li>Align SEO strategy with PPC to optimize keyword coverage and reduce acquisition costs.</li><li>Track qualified lead metrics via CRM platforms (HubSpot, Salesforce, or equivalent).</li></ul>AI &amp; Next-Generation Search (Mandatory)Generative Engine Optimization (GEO)<ul><li>Optimize content for visibility in ChatGPT, Perplexity, Gemini, Copilot, and other AI systems.</li><li>Structure content using semantic clarity and entity alignment to improve citation probability.</li><li>Monitor and grow AI citation share beyond traditional rankings.</li></ul>Answer Engine Optimization (AEO)<ul><li>Target AI Overviews, featured snippets, and voice search visibility.</li><li>Optimize for zero-click search presence with authoritative answer formats.</li><li>Track AI appearance rate and citation overlap across search features.</li></ul>AI-Integrated Workflow<ul><li>Leverage AI tools (ChatGPT, Claude, Gemini, Surfer AI, etc.) responsibly for clustering, auditing, and analysis.</li><li>Apply editorial oversight to maintain E-E-A-T integrity.</li><li>Conduct AI-assisted competitive gap analysis and SERP intent mapping.</li></ul>Leadership Responsibilities<ul><li>Lead and performance-manage a team of SEO specialists (technical, content, outreach).</li><li>Conduct weekly syncs and structured monthly performance reviews.</li><li>Align SEO initiatives with Brand, Web Development, PPC, and Legal teams.</li><li>Deliver executive-level reporting connecting SEO activity to revenue, CPL, and Share of Voice.</li><li>Identify team skill gaps and lead hiring and coaching initiatives.</li><li>Proactively monitor competitor movements and algorithm changes.</li></ul>Required QualificationsEducation<ul><li>Bachelor&rsquo;s degree (mandatory) from a reputable accredited university.</li><li>Master&rsquo;s degree or MBA is a plus.</li><li>Industry certifications (Google, SEMrush, HubSpot) are advantageous.</li></ul>Experience<ul><li>5+ years of hands-on SEO experience with verifiable ranking and lead growth results.</li><li>2+ years in a senior or leadership capacity.</li><li>Experience managing multiple brands or client accounts simultaneously.</li><li>Proven collaboration with Paid Media and Development teams.</li><li>Agency or multi-brand in-house experience preferred.</li></ul>Technical Proficiency<ul><li>SEO Tools: Ahrefs, SEMrush, Screaming Frog, Sitebulb</li><li>Analytics: GA4, GTM</li><li>Reporting: Looker Studio, Power BI, or Tableau</li><li>Search Performance: Google Search Console, Bing Webmaster Tools</li><li>UX Tools: Microsoft Clarity, Hotjar, heatmapping tools</li><li>CMS: WordPress, Shopify, or similar</li><li>Bonus: SQL, BigQuery, structured data validation tools</li></ul>Communication<ul><li>Exceptional written and verbal English communication skills.</li><li>Ability to present complex SEO insights to non-technical leadership clearly and confidently.</li><li>Strong executive reporting capability.</li></ul>Key Performance Indicators (KPIs)<ul><li>Top 3 rankings for priority commercial keywords</li><li>Month-on-month qualified organic lead growth</li><li>Consistent non-branded traffic growth</li><li>AI citation share growth across LLM platforms</li><li>Share of Voice improvement</li><li>Portfolio-wide technical health benchmarks</li><li>Team execution efficiency and output qualityWhat We Offer</li><li>5 working days (Monday&ndash;Friday)</li><li>Medical insurance</li><li>Provident fund</li><li>Market-competitive salary</li><li>Free pick &amp; drop service</li><li>Strategic leadership exposure and multi-brand ownership</li></ul>Pay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Team Lead SEO

We are seeking a highly experienced Senior SEO Executive to lead and scale our organic growth initiatives. This role requires a strategic thinker with strong technical expertise and the ability to translate data into business impact. The ideal candidate must have 4&ndash;5+ years of experience, strong communication skills, and confidence in handling direct client interactions.Key ResponsibilitiesOmnichannel SEO Strategy<ul><li>Develop and execute a long-term organic growth roadmap aligned with PPC, Content Marketing, and Product teams.</li><li>Ensure SEO initiatives directly contribute to revenue and lead generation goals.</li></ul>Technical SEO Leadership<ul><li>Conduct advanced technical audits (JavaScript SEO, Core Web Vitals, server-side rendering).</li><li>Lead complex site migrations and international SEO (hreflang implementation).</li><li>Identify and resolve crawling, indexing, and performance issues.</li></ul>AI &amp; Generative Search Optimization<ul><li>Optimize content and technical structure for AI-driven search experiences (Google SGE, Perplexity, etc.).</li><li>Implement Generative Engine Optimization (GEO) strategies to secure brand citations in AI summaries.</li></ul>Data Analysis &amp; Stakeholder Reporting<ul><li>Attribute organic performance to revenue using GA4, GTM, Google Search Console, and Looker Studio.</li><li>Present insights and performance reports directly to clients and internal stakeholders.</li></ul>Topical Authority Development<ul><li>Build structured content clusters and semantic SEO strategies to establish domain authority.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree (mandatory).</li><li>4&ndash;5+ years of proven SEO experience (agency experience preferred).</li><li>Strong technical SEO expertise.</li><li>Hands-on experience with GA4, GTM, Search Console, Looker Studio.</li><li>Excellent written and verbal communication skills.</li><li>Client-facing experience is essential.</li><li>Immediate availability preferred.</li></ul>Nice to Have<ul><li>Experience managing international SEO campaigns.</li><li>Exposure to AI search optimization strategies.</li><li>Experience collaborating with performance marketing teams.</li></ul>What We Offer<ul><li>5 working days (Monday&ndash;Friday)</li><li>Medical insurance</li><li>Provident fund</li><li>Market-competitive salary</li><li>Free pick &amp; drop service</li></ul>Pay: Rs100,000.00 - Rs120,000.00 per monthWork Location: In person

Senior SEO Executive

We are seeking a proactive and detail-oriented Operation Executive to join our Support Department. This role is responsible for overseeing daily operational processes, ensuring tasks are executed accurately, efficiently, and in compliance with company policies. The ideal candidate must be organized, analytical, and capable of managing multiple responsibilities in a fast-paced environment.Key Responsibilities<ul><li>Oversee end-to-end operational processes to ensure accuracy, timeliness, and adherence to internal policies and procedures.</li><li>Manage and coordinate daily operational activities across relevant departments.</li><li>Monitor workflow efficiency and identify areas for process improvement.</li><li>Collaborate with cross-functional teams to streamline operations and enhance overall productivity.</li><li>Handle billing-related tasks using billing software and EPM systems.</li><li>Maintain operational records and documentation with proper version control.</li><li>Ensure compliance with data security, confidentiality, and company standards.</li><li>Provide periodic operational reports and updates to management as required.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Business Administration, Operations Management, or a related field.</li><li>1&ndash;3 years of relevant operational or support department experience.</li><li>Proficiency in MS Office (especially Excel and reporting tools).</li><li>Hands-on experience with billing software and EPM systems.</li><li>Strong analytical and problem-solving skills.</li><li>Excellent organizational and time-management abilities.</li><li>Ability to multitask and perform under deadlines.</li></ul>Key Skills<ul><li>Operations Management</li><li>Billing Management</li><li>Analytical Skills</li><li>MS Office Proficiency</li><li>Process Coordination</li></ul>What We Offer<ul><li>5 working days (Monday&ndash;Friday)</li><li>Medical insurance</li><li>Provident fund</li><li>Market-competitive salary</li><li>Free pick &amp; drop service</li><li>Structured and performance-driven work environment</li></ul>Pay: Rs40,000.00 - Rs50,000.00 per monthWork Location: In person

Operation Support Executive

Appedology is seeking a reliable and detail-oriented Content &amp; SEO Executive to support content development, social media management, and foundational SEO execution. This role is ideal for a professional with 1&ndash;3 years of post-degree experience who is eager to grow under structured mentorship and take ownership of deliverables.Key ResponsibilitiesCopywriting &amp; Content Creation<ul><li>Draft, edit, and publish engaging blogs, website content, emails, and social media copy.</li><li>Repurpose long-form content into platform-specific formats.</li></ul>Social Media Management<ul><li>Manage scheduling and publishing across LinkedIn, Instagram, X/Twitter, and Facebook.</li><li>Monitor engagement and respond to audience interactions.</li></ul>SEO Execution<ul><li>Assist in keyword research and content planning.</li><li>Implement on-page SEO best practices (meta tags, headers, internal linking).</li><li>Support off-page SEO outreach campaigns.</li></ul>Performance Reporting<ul><li>Compile weekly and monthly performance reports using Google Analytics and Search Console.</li><li>Track organic traffic, rankings, engagement, and growth metrics.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree from a reputable university.</li><li>1&ndash;3 years of post-degree professional experience (internships excluded).</li><li>Strong writing and editing skills (portfolio required).</li><li>Experience with WordPress or other CMS platforms.</li><li>Familiarity with SEO tools and scheduling platforms.</li><li>Strong time management and reliability.</li></ul>Hiring ProcessShortlisted candidates will complete a brief, time-bound practical assessment covering copywriting, social media strategy, and SEO reporting.What We Offer<ul><li>5 working days (Monday&ndash;Friday)</li><li>Medical insurance</li><li>Provident fund</li><li>Market-competitive salary</li><li>Free pick &amp; drop service</li></ul>Pay: Rs70,000.00 - Rs85,000.00 per monthWork Location: In person

Content & SEO Executive

Join AppedologyPK Recruitment and explore 6   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.