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Aronov Law Group

Director of Digital Marketing &amp; Growth (Personal Injury Law)Job SummaryWe are a New York&ndash;based personal injury law practice seeking an experienced in-house Digital Marketing &amp; Growth Director to own and scale all digital marketing efforts, with a primary focus on SEO, PPC, local search, and intake optimization in the NYC market. This role is results-driven and focused on generating signed personal injury cases, not vanity metrics.Key Responsibilities- Own and execute SEO strategy for NYC Personal Injury keywords - Manage borough-specific and practice-area landing pages - Oversee technical SEO, content strategy, and backlink acquisition - Build, manage, or supervise Google Ads campaigns - Track cost per qualified call and cost per signed case - Manage Google Business Profiles, citations, and online reviews - Optimize website conversion and intake workflows - Maintain analytics, call tracking, and ROI reporting - Manage vendors, budgets, and marketing technologyRequired Experience &amp; Skills- 5+ years of digital marketing experience (legal or PI preferred) - Proven ability to generate signed PI cases - Strong SEO, PPC, and analytics expertise - Experience in competitive metro markets (NYC preferred) - Ability to manage vendors and internal stakeholdersCompensation$50-60kbase salary, plus performance-based bonuses tied to ROI and signed cases.Success Metrics- Cost per signed personal injury case - Organic rankings across NYC boroughs - Lead-to-case conversion rate - Month-over-month growth in qualified casesJob Types: Full-time, Part-time, ContractPay: $50,373.81 - $60,665.24 per yearWork Location: Remote

Director of Digital Marketing & Growth (Personal Injury Law)

Join Aronov Law Group and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Aronov Law Group

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Director of Digital Marketing & Growth (Personal Injury Law)