Abrar Admin

Austin Air Systems

Duties<ul><li>Develop high-quality copy for a wide range of marketing materials including website content, blog articles, social media posts, email campaigns, video scripts, print advertisements, and promotional collateral.</li><li>Write across multiple styles and formats &mdash; from technical, research-driven educational content to emotionally compelling feature stories and creative social media content &mdash; while maintaining a consistent brand voice.</li><li>Collaborate closely with marketing strategists, designers, and leadership to produce cohesive campaigns that align with brand guidelines, product messaging, and marketing goals.</li><li>Conduct thorough research to understand target audiences, industry trends, environmental health topics, and the competitive landscape in order to develop authoritative and engaging content.</li><li>Optimize content for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) to ensure strong visibility in both traditional search engines and emerging AI-driven search platforms.</li><li>Assist with content strategies designed to help the brand appear in AI-generated answers and conversational search tools by structuring content for authority, credibility, and clear information retrieval.</li><li>Develop content that supports thought leadership in indoor air quality, environmental health, and wellness, translating complex scientific and technical information into clear, engaging language for consumers and professionals.</li><li>Manage content calendars and ensure the timely delivery of marketing materials across platforms.</li><li>Edit and proofread all content meticulously to ensure clarity, accuracy, consistency, and adherence to brand tone and messaging.</li><li>Utilize content management systems (CMS) to publish, update, and maintain content.</li><li>Apply branding principles consistently across all communication channels to strengthen brand identity and customer trust.</li><li>Monitor performance metrics of digital campaigns and content initiatives, using insights to refine messaging and improve engagement and conversion.</li></ul>Skills<ul><li>Proven experience in copywriting, content marketing, journalism, or related roles with a strong portfolio demonstrating both creative storytelling and technical or research-driven writing.</li><li>Strong understanding of SEO best practices, keyword research tools, and how search algorithms influence content visibility.</li><li>Familiarity with Generative Engine Optimization (GEO) and strategies for improving brand visibility within AI-powered search tools and generative answer engines.</li><li>Understanding of how AI search platforms source, summarize, and reference online content, and how to structure content to increase the likelihood of being surfaced in AI-generated responses.</li><li>Ability to translate complex scientific, health, or technical concepts into clear, engaging content for both expert and general audiences.</li><li>Excellent editing, proofreading, and copy editing skills to ensure polished final products.</li><li>Strong research abilities and intellectual curiosity to develop credible, authoritative content.</li><li>Proficiency in social media marketing strategies and platform-specific best practices.</li><li>Experience working with Shopify, HubSpot, or other content management systems (CMS).</li><li>Strong organizational and project management skills with the ability to manage multiple assignments and deadlines simultaneously.</li></ul>Preferred Qualifications (Nice to Have)<ul><li>Background or familiarity with health, wellness, environmental health, or indoor air quality topics.</li><li>Basic graphic design or visual content experience, including familiarity with tools such as Adobe Creative Suite (Photoshop, Illustrator) and Canva.</li><li>Experience collaborating with designers to produce integrated visual and written marketing assets.</li><li>Interest in mission-driven storytelling that helps educate consumers about environmental health and wellness.</li></ul>Pay: $50,000.00 - $60,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Marketing Copywriter

Join Austin Air Systems and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Austin Air Systems

About Company

Marketing Copywriter