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Azure Eye Center

Job Title: Marketing Coordinator / OD Liaison (Ophthalmology Practice)Position SummaryThe Marketing Coordinator / OD Liaison serves as a key relationship manager between the ophthalmology practice and referring optometrists and provider offices. This role blends marketing coordination, field-based outreach, and account management responsibilities to strengthen referral relationships, grow service line awareness, and support practice growth. The ideal candidate is relationship-driven, organized, and comfortable functioning in a sales-oriented, healthcare environment.Key ResponsibilitiesOD Liaison &amp; Account Management (Primary Focus)<ul><li>Serve as the primary liaison to optometrists and referring provider offices within assigned territories</li><li>Build, maintain, and grow referral relationships through regular in-person visits, calls, and follow-up communications</li><li>Act as an account representative for referring practices, addressing questions, facilitating communication, and ensuring a high level of service</li><li>Promote physicians, subspecialties, and services to referring providers in a professional, ethical manner</li><li>Track referral activity, outreach efforts, and account interactions in CRM or internal tracking systems</li><li>Identify opportunities for referral growth and communicate market feedback to leadership</li></ul>Sales &amp; Business Development Support<ul><li>Support practice growth initiatives through structured outreach and relationship-building efforts</li><li>Assist in developing referral strategies, account plans, and promotional campaigns targeted to OD offices</li><li>Distribute marketing materials, service updates, and educational resources to referring providers</li><li>Represent the practice at professional meetings, conferences, and networking events</li><li>Support physician introductions and referral-driven initiatives</li></ul>Marketing &amp; Promotional Activities<ul><li>Coordinate marketing initiatives that support referral development and patient acquisition</li><li>Assist with content development for provider communications, newsletters, and digital outreach</li><li>Ensure consistent branding and messaging across all materials and touchpoints</li><li>Maintain inventory and distribution of marketing collateral</li></ul>Event Planning &amp; Outreach<ul><li>Plan and execute OD appreciation events, continuing education programs, open houses, and community events</li><li>Coordinate logistics including scheduling, venues, materials, catering, and follow-up</li><li>Attend and support off-site events as a representative of the practice</li></ul>Public Relations &amp; Communications<ul><li>Support public relations initiatives including announcements, press releases, and provider communications</li><li>Assist with internal communications related to marketing, outreach, and referral initiatives</li><li>Ensure professional, compliant communication aligned with healthcare regulations</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in marketing, communications, business, or related field preferred</li><li>2+ years of experience in healthcare marketing, medical sales, account management, or provider liaison roles preferred</li><li>Strong interpersonal, presentation, and relationship-building skills</li><li>Comfort with sales-oriented responsibilities in a healthcare environment</li><li>Excellent organizational skills with the ability to manage multiple accounts and priorities</li><li>Proficiency in Microsoft Office; CRM or sales tracking experience a plus</li><li>Valid driver&rsquo;s license and willingness to travel locally for provider visits and events</li></ul>Work Environment &amp; Expectations<ul><li>Combination of office-based and field-based work</li><li>Regular travel to optometry and provider offices within assigned territory</li><li>Occasional evening or weekend events</li></ul>Pay: $45,000.00 - $55,000.00 per yearBenefits:<ul><li>Cell phone reimbursement</li><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: On the road

Marketing and Public Relations Coordinator

Join Azure Eye Center and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Azure Eye Center

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Marketing and Public Relations Coordinator