Marketing and Public Relations Coordinator

Job Title: Marketing Coordinator / OD Liaison (Ophthalmology Practice)

Position Summary

The Marketing Coordinator / OD Liaison serves as a key relationship manager between the ophthalmology practice and referring optometrists and provider offices. This role blends marketing coordination, field-based outreach, and account management responsibilities to strengthen referral relationships, grow service line awareness, and support practice growth. The ideal candidate is relationship-driven, organized, and comfortable functioning in a sales-oriented, healthcare environment.

Key Responsibilities

OD Liaison & Account Management (Primary Focus)

• Serve as the primary liaison to optometrists and referring provider offices within assigned territories
• Build, maintain, and grow referral relationships through regular in-person visits, calls, and follow-up communications
• Act as an account representative for referring practices, addressing questions, facilitating communication, and ensuring a high level of service
• Promote physicians, subspecialties, and services to referring providers in a professional, ethical manner
• Track referral activity, outreach efforts, and account interactions in CRM or internal tracking systems
• Identify opportunities for referral growth and communicate market feedback to leadership

Sales & Business Development Support

• Support practice growth initiatives through structured outreach and relationship-building efforts
• Assist in developing referral strategies, account plans, and promotional campaigns targeted to OD offices
• Distribute marketing materials, service updates, and educational resources to referring providers
• Represent the practice at professional meetings, conferences, and networking events
• Support physician introductions and referral-driven initiatives

Marketing & Promotional Activities

• Coordinate marketing initiatives that support referral development and patient acquisition
• Assist with content development for provider communications, newsletters, and digital outreach
• Ensure consistent branding and messaging across all materials and touchpoints
• Maintain inventory and distribution of marketing collateral

Event Planning & Outreach

• Plan and execute OD appreciation events, continuing education programs, open houses, and community events
• Coordinate logistics including scheduling, venues, materials, catering, and follow-up
• Attend and support off-site events as a representative of the practice

Public Relations & Communications

• Support public relations initiatives including announcements, press releases, and provider communications
• Assist with internal communications related to marketing, outreach, and referral initiatives
• Ensure professional, compliant communication aligned with healthcare regulations

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field preferred
• 2+ years of experience in healthcare marketing, medical sales, account management, or provider liaison roles preferred
• Strong interpersonal, presentation, and relationship-building skills
• Comfort with sales-oriented responsibilities in a healthcare environment
• Excellent organizational skills with the ability to manage multiple accounts and priorities
• Proficiency in Microsoft Office; CRM or sales tracking experience a plus
• Valid driver’s license and willingness to travel locally for provider visits and events

Work Environment & Expectations

• Combination of office-based and field-based work
• Regular travel to optometry and provider offices within assigned territory
• Occasional evening or weekend events

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• Cell phone reimbursement
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: On the road