Qureos Mentor

Beauty Binge & Siyate

Creative Marketing Lead (Content, PR &amp; Brand Collaborations)Location: Dubai | Type: Full-time | Reports to: Founder &amp; Creative DirectorAbout SiyateSiyate is a contemporary house of perfumery born in Dubai &mdash; weaving art, culture, and storytelling into every scent. Our aesthetic is editorial, minimalist, and emotionally rich &mdash; designed for people who see fragrance as an identity, not an accessory. We don&rsquo;t chase trends; we build worlds through imagery, words, and emotion.If you can bring a brand to life like a magazine feature &mdash; through visuals, mood, and narrative &mdash; this role is for you.Role OverviewYou will lead Siyate&rsquo;s creative voice and presence across all platforms &mdash; from social media storytelling to influencer campaigns, visual direction, and PR activations. This is a hands-on creative strategist role &mdash; you&rsquo;ll conceptualize, write, art-direct, and create content that evokes feeling and desire while aligning with commercial goals.You&rsquo;ll also identify strategic brand collaborations (with hotels, travel, lifestyle, and creative partners) that elevate Siyate&rsquo;s presence in both retail and culture.Core Responsibilities1. Brand Strategy &amp; Creative Direction<ul><li>Translate Siyate&rsquo;s values and collection stories into conceptual campaigns and digital narratives.</li><li>Develop and maintain brand tone, aesthetic, and storytelling DNA across all media.</li><li>Lead creative briefs for shoots, videos, and campaign visuals &mdash; including art direction, storyboards, and on-set guidance.</li><li>Co-develop product launch ideas, packaging stories, and seasonal campaign themes with the founder.</li></ul>2. Content Creation &amp; Social Media<ul><li>Create visually rich and emotionally engaging photo/video content for Instagram, TikTok, and e-commerce. Here the intention is also to create based on competitor analysis and be able to carve a niche for Siyate. Virality is not the objective but rather quality content that resonates and excites and thereby has a potential of being shared, engaged, and consumed.</li><li>Plan and manage monthly calendars that blend storytelling, community, and commerce.</li><li>Use multimedia tools (Canva, CapCut, Figma, Adobe Suite, etc.) to bring creative ideas to life.</li><li>Craft captions, headlines, and short-form copy with an elevated yet relatable tone.</li></ul>3. PR, Influencer &amp; Brand Collaborations<ul><li>Lead PR strategy and media outreach to gain local and global editorial coverage.</li><li>Build influencer relationships &mdash; focusing on genuine creative collaborations, not just gifting.</li><li>Curate and pitch cross-brand partnerships (travel, fashion, luxury hospitality, cultural events).</li><li>Work closely with the founder to align collaborations with Siyate&rsquo;s long-term positioning.</li></ul>4. Campaign Execution &amp; Reporting<ul><li>Manage budgets, timelines, and creative deliverables for shoots and launches.</li><li>Track campaign performance and tie creative outcomes to business KPIs (reach, engagement, traffic, conversions).</li><li>Constantly explore new visual formats and cultural trends while maintaining brand depth.</li></ul>Key KPIs<ul><li>Increase organic engagement and reach across social and PR platforms.</li><li>Achieve consistent brand visibility through top-tier media and influencer collaborations.</li><li>Drive measurable traffic and conversion lift from social and PR activities.</li><li>Secure at least 3 high-quality brand collaborations or press features per quarter.</li><li>Maintain content consistency and quality benchmark (mood, tone, color, message).</li></ul>You&rsquo;re a Fit If You&hellip;<ul><li>Are both a strategist and creator &mdash; you ideate, execute, and edit your own content.</li><li>Understand luxury and culture-driven brands like Byredo, Loewe, Kayali, or Ojar.</li><li>Have a strong sense of editorial storytelling, visual direction, and aesthetic nuance.</li><li>Are comfortable working in a lean team &mdash; self-driven, agile, and hands-on.</li><li>Are passionate about fragrance, design, art, and storytelling.</li></ul>Eligibility (This isn't a good fit if):<ul><li>You have never created or directed original content yourself (reposting or scheduling is not enough).</li><li>You do not have experience in beauty, fragrance, fashion, or lifestyle sectors.</li><li>You are not fluent in content creation tools (video editing, photo editing, social analytics).</li><li>You require heavy supervision or corporate-style processes &mdash; Siyate thrives on independent thinkers.</li></ul>Preferred Background<ul><li>2&ndash;6 years of experience in luxury, beauty, fashion, or lifestyle marketing.</li><li>Strong visual and editorial portfolio (Instagram, brand campaigns, influencer projects).</li><li>Understanding of content analytics and performance optimization.</li><li>Skilled in shoot production, creative writing, and trend adaptation.</li></ul>Salary Range (UAE Market Benchmark)AED 5,000 &ndash; 15,000/month (depending on experience and creative portfolio quality)<ul><li>performance bonus based on campaign impact and brand growth metrics.</li></ul>Role EvolutionAs Siyate grows, this role could evolve into:<ul><li>Head of Brand &amp; Creative &mdash; leading an internal creative team.</li><li>Overseeing brand partnerships and collaborations globally.</li><li>Working closely with international agencies or creative studios for expansion campaigns.</li></ul>Job Type: Full-timePay: AED5,000.00 - AED12,000.00 per monthExpected Start Date: 01/12/2025

Creative Marketing & Social Media Lead

Join Beauty Binge & Siyate and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Beauty Binge & Siyate

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Creative Marketing & Social Media Lead