Creative Marketing & Social Media Lead

Creative Marketing Lead (Content, PR & Brand Collaborations)

Location: Dubai | Type: Full-time | Reports to: Founder & Creative Director

About Siyate

Siyate is a contemporary house of perfumery born in Dubai — weaving art, culture, and storytelling into every scent. Our aesthetic is editorial, minimalist, and emotionally rich — designed for people who see fragrance as an identity, not an accessory.
We don’t chase trends; we build worlds through imagery, words, and emotion.

If you can bring a brand to life like a magazine feature — through visuals, mood, and narrative — this role is for you.

Role Overview

You will lead Siyate’s creative voice and presence across all platforms — from social media storytelling to influencer campaigns, visual direction, and PR activations.
This is a hands-on creative strategist role — you’ll conceptualize, write, art-direct, and create content that evokes feeling and desire while aligning with commercial goals.

You’ll also identify strategic brand collaborations (with hotels, travel, lifestyle, and creative partners) that elevate Siyate’s presence in both retail and culture.

Core Responsibilities

1. Brand Strategy & Creative Direction

• Translate Siyate’s values and collection stories into conceptual campaigns and digital narratives.
• Develop and maintain brand tone, aesthetic, and storytelling DNA across all media.
• Lead creative briefs for shoots, videos, and campaign visuals — including art direction, storyboards, and on-set guidance.
• Co-develop product launch ideas, packaging stories, and seasonal campaign themes with the founder.

2. Content Creation & Social Media

• Create visually rich and emotionally engaging photo/video content for Instagram, TikTok, and e-commerce. Here the intention is also to create based on competitor analysis and be able to carve a niche for Siyate. Virality is not the objective but rather quality content that resonates and excites and thereby has a potential of being shared, engaged, and consumed.
• Plan and manage monthly calendars that blend storytelling, community, and commerce.
• Use multimedia tools (Canva, CapCut, Figma, Adobe Suite, etc.) to bring creative ideas to life.
• Craft captions, headlines, and short-form copy with an elevated yet relatable tone.

3. PR, Influencer & Brand Collaborations

• Lead PR strategy and media outreach to gain local and global editorial coverage.
• Build influencer relationships — focusing on genuine creative collaborations, not just gifting.
• Curate and pitch cross-brand partnerships (travel, fashion, luxury hospitality, cultural events).
• Work closely with the founder to align collaborations with Siyate’s long-term positioning.

4. Campaign Execution & Reporting

• Manage budgets, timelines, and creative deliverables for shoots and launches.
• Track campaign performance and tie creative outcomes to business KPIs (reach, engagement, traffic, conversions).
• Constantly explore new visual formats and cultural trends while maintaining brand depth.

Key KPIs

• Increase organic engagement and reach across social and PR platforms.
• Achieve consistent brand visibility through top-tier media and influencer collaborations.
• Drive measurable traffic and conversion lift from social and PR activities.
• Secure at least 3 high-quality brand collaborations or press features per quarter.
• Maintain content consistency and quality benchmark (mood, tone, color, message).

You’re a Fit If You…

• Are both a strategist and creator — you ideate, execute, and edit your own content.
• Understand luxury and culture-driven brands like Byredo, Loewe, Kayali, or Ojar.
• Have a strong sense of editorial storytelling, visual direction, and aesthetic nuance.
• Are comfortable working in a lean team — self-driven, agile, and hands-on.
• Are passionate about fragrance, design, art, and storytelling.

Eligibility (This isn't a good fit if):

• You have never created or directed original content yourself (reposting or scheduling is not enough).
• You do not have experience in beauty, fragrance, fashion, or lifestyle sectors.
• You are not fluent in content creation tools (video editing, photo editing, social analytics).
• You require heavy supervision or corporate-style processes — Siyate thrives on independent thinkers.

Preferred Background

• 2–6 years of experience in luxury, beauty, fashion, or lifestyle marketing.
• Strong visual and editorial portfolio (Instagram, brand campaigns, influencer projects).
• Understanding of content analytics and performance optimization.
• Skilled in shoot production, creative writing, and trend adaptation.

Salary Range (UAE Market Benchmark)

AED 5,000 – 15,000/month (depending on experience and creative portfolio quality)

• performance bonus based on campaign impact and brand growth metrics.

Role Evolution

As Siyate grows, this role could evolve into:

• Head of Brand & Creative — leading an internal creative team.
• Overseeing brand partnerships and collaborations globally.
• Working closely with international agencies or creative studios for expansion campaigns.

Job Type: Full-time

Pay: AED5,000.00 - AED12,000.00 per month

Expected Start Date: 01/12/2025