Digital Content and Marketing Coordinator

ICB Labs is a dynamic blockchain ecosystem integrating NFTs, DeFi, and metaverse technologies to revolutionize how businesses and individuals interact with the digital world.

ICB Labs is more than just a blockchain company it is a visionary hub where traditional industries seamlessly connect with Web3 technologies. We believe in the power of decentralization to foster innovation, transparency, and financial inclusivity. Our ecosystem is designed to empower users with accessible, efficient, and future-ready blockchain solutions.

Role and Responsibilities:

• You’ll be responsible for creating and managing digital content that builds community, drives engagement, and supports our growth across all channels.
• Write and publish blogs, LinkedIn posts, and newsletters aligned with ICB Labs’ voice and SEO strategy.
• Engage with our online audience — commenting, responding, and participating in conversations under key posts.
• Plan and execute marketing campaigns (organic + paid) across social and digital channels.
• Optimize website performance and monitor SEO metrics.
• Manage email marketing campaigns and automation workflows.
• Oversee Google, Meta, and LinkedIn Ads — including setup, targeting, and performance tracking.
• Prepare weekly and monthly reports covering engagement, traffic, conversions, and campaign ROI.

Core Competencies:

• SEO Optimization
• Content Planning & Publishing
• Campaign Creation & Ads Management
• Email Marketing & Automation
• Paid Advertising Management
• Website Monitoring & SEO Audits
• Reporting & Analytics

Performance Metrics

You’ll be evaluated based on:

• Traffic & Engagement Growth
• Lead Generation & Conversion Rate
• SEO Ranking Improvements
• CTR, CPC, and ROAS from paid campaigns
• Marketing-Qualified Leads (MQLs)
• Customer Acquisition Cost (CAC)
• Revenue & ROI from marketing initiatives

Requirements:

• Proven experience in digital marketing or content strategy (preferably in tech, Web3, or SaaS).
• Strong writing and storytelling skills in English.
• Hands-on experience with SEO tools (Ahrefs, SEMrush, Google Analytics, etc.).
• Experience managing paid ads (Google, Meta, LinkedIn).
• Analytical mindset with understanding of KPIs and ROI.
• Passion for blockchain, AI, and decentralized technology is a strong plus.

Job Type: Full-time

Pay: AED5,000.00 - AED7,000.00 per month