Qureos Mentor

Bella Group

<div>Bella Group is looking for a creative and analytical Retail Marketing Manager to support the organization's business growth strategy and digital transformation. As a Retail Marketing Manager, you will be responsible to support the strategic development and management of retail marketing, including campaigns, digital dealer initiatives and CO-OP programs, aimed to support dealer advertising, customer engagement &amp; showroom traffic. This role has a strategic focus on campaign management and innovative approach to drive customer acquisition and loyalty across media, with a strong focus on digital channels. 
 
What you'll be doing:<ul><li>
Lead and oversee retail marketing strategy and campaigns across the funnel (awareness, engagement, customer acquisition and retention).</li><li>
Collaborate with Content team and advertising agencies in the development of marketing assets for product launches, sales events, campaigns and other marketing initiatives.</li><li>
Oversee Co-op and other incentives programs - including monitoring its compliance per brand.</li><li>
Implement marketing programs and materials that assure legal compliance.</li><li>
Monitor retail marketing budget and advertising program's funds utilization.</li><li>
Work with partner agencies and distributorsto discuss industry insights and identify opportunities to execute marketing programs following best practices.</li><li>
Communicate on an ongoing basis with the Sales team regarding Retail Marketing programs, promotions and other initiatives.</li><li>
Oversee marketing performance metrics and reporting to ensure objectives and KPIs are being met.</li><li>
Attend marketing promotion meetings conducted by the manufacturer and/or dealer associations.</li><li>
Stay current on marketing technologies and look for opportunities to maintain marketing best practices to create continuous improvement throughout the retail network.</li><li>
Visit dealerships on a regular basis to identify opportunities and support the Sales team.</li><li>
Work with the creative development process by helping guide creative and brand strategy.</li><li>
Analyze data and consumer insights to determine key trends and behaviors that can be actioned on to further drive customer acquisition and engagement.</li><li>
Responsible for retail marketing projects execution, from concept and strategy to delivery, working alongside cross-functional teams, such as: Sales, Content Production, Wholesale, Brand and others.</li></ul>
Key focus areas<ul><li>
Retail Branding: support retail brand marketing strategy and positioning goals</li><li>
Demand Generation: support business goal of growing customer base</li><li>
Analytics: Define and lead projects based on data analysis</li><li>
Customer Experience: support customer experience with our retail brands</li></ul>
Key qualifications<ul><li>
3-5 years of experience in retail marketing or digital marketing strategies and tactics.</li><li>
Ability to manage integrated marketing plans , assess business needs , define clear goals (KPIs) and identify solutions to support business objectives.</li><li>
Ability to develop compelling and clear marketing briefs and plans.</li><li>
Strong attention to detail and ability to multi-task projects, priorities and deliverables.</li><li>
Excellent written and verbal communications.</li><li>
Must be a self-starter who can work independently.</li><li>
Must demonstrate strong analytical, organizational and critical thinking.</li><li>
Team player and experience managing multiple projects.</li><li>
Must be fluent in English.</li><li>
Experience working on retail marketing, a plus.</li></ul></div>

Marketing Manager

Join Bella Group and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Bella Group

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Marketing Manager