Marketing Manager

Bella Group is looking for a creative and analytical Retail Marketing Manager to support the organization's business growth strategy and digital transformation. As a Retail Marketing Manager, you will be responsible to support the strategic development and management of retail marketing, including campaigns, digital dealer initiatives and CO-OP programs, aimed to support dealer advertising, customer engagement & showroom traffic. This role has a strategic focus on campaign management and innovative approach to drive customer acquisition and loyalty across media, with a strong focus on digital channels.

What you'll be doing:

• Lead and oversee retail marketing strategy and campaigns across the funnel (awareness, engagement, customer acquisition and retention).
• Collaborate with Content team and advertising agencies in the development of marketing assets for product launches, sales events, campaigns and other marketing initiatives.
• Oversee Co-op and other incentives programs - including monitoring its compliance per brand.
• Implement marketing programs and materials that assure legal compliance.
• Monitor retail marketing budget and advertising program's funds utilization.
• Work with partner agencies and distributorsto discuss industry insights and identify opportunities to execute marketing programs following best practices.
• Communicate on an ongoing basis with the Sales team regarding Retail Marketing programs, promotions and other initiatives.
• Oversee marketing performance metrics and reporting to ensure objectives and KPIs are being met.
• Attend marketing promotion meetings conducted by the manufacturer and/or dealer associations.
• Stay current on marketing technologies and look for opportunities to maintain marketing best practices to create continuous improvement throughout the retail network.
• Visit dealerships on a regular basis to identify opportunities and support the Sales team.
• Work with the creative development process by helping guide creative and brand strategy.
• Analyze data and consumer insights to determine key trends and behaviors that can be actioned on to further drive customer acquisition and engagement.
• Responsible for retail marketing projects execution, from concept and strategy to delivery, working alongside cross-functional teams, such as: Sales, Content Production, Wholesale, Brand and others.

Key focus areas

• Retail Branding: support retail brand marketing strategy and positioning goals
• Demand Generation: support business goal of growing customer base
• Analytics: Define and lead projects based on data analysis
• Customer Experience: support customer experience with our retail brands

Key qualifications

• 3-5 years of experience in retail marketing or digital marketing strategies and tactics.
• Ability to manage integrated marketing plans , assess business needs , define clear goals (KPIs) and identify solutions to support business objectives.
• Ability to develop compelling and clear marketing briefs and plans.
• Strong attention to detail and ability to multi-task projects, priorities and deliverables.
• Excellent written and verbal communications.
• Must be a self-starter who can work independently.
• Must demonstrate strong analytical, organizational and critical thinking.
• Team player and experience managing multiple projects.
• Must be fluent in English.
• Experience working on retail marketing, a plus.