Qureos Mentor

Better Days Franchise Co.

About the RoleWe&rsquo;re looking for a strategic, creator-minded Director of Social Media to elevate both our corporate brand and founder brand across LinkedIn, YouTube, Instagram, and beyond.This isn&rsquo;t a &ldquo;post and pray&rdquo; social role. You&rsquo;ll design and execute the storytelling engine that fuels everything from community growth to inbound leads. When your organic content performs, you&rsquo;ll continue to help nurture those leads through our Paid Ads and Email nurture programs &mdash; turning engagement into action. So yes, we're looking for a little bit of a unicorn!You&rsquo;re part creative director, part growth strategist &mdash; equally comfortable brainstorming a new video concept or diving into analytics to refine what&rsquo;s working.What You&rsquo;ll Do<ul><li>Lead the social media strategy and execution for both Better Days and Founder's personal channels.</li><li>Develop and implement a Social Selling Program that empowers our franchise advisors and sales team to use social media effectively &mdash; teaching them how to build personal brands, nurture relationships, and generate leads through authentic content.</li><li>Oversee and execute video, design, and copy production &mdash; ensuring content is engaging, on-brand, and optimized for each platform.</li><li>Build content calendars, manage community interactions, and track performance metrics.</li><li>Work with our email and PPC teams to repurpose high-performing content into lead nurture sequences and paid amplification.</li><li>Identify and collaborate with creators, influencers, and partners who align with the Better Days mission.</li><li>Experiment with new formats, trends, and AI tools to keep our brand ahead of the curve.</li><li>Report on engagement, reach, and conversion outcomes to guide future strategy.</li></ul>What You Bring<ul><li>3&ndash;7 years of professional experience in social media or digital content marketing, with a strong understanding of brand storytelling and growth.</li><li>Proven track record of growing both corporate and personal social accounts that have led to measurable increases in leads, revenue, and brand authority.</li><li>Exceptional copywriting skills &mdash; you can write scroll-stopping captions, headlines, and scripts that drive engagement and conversion.</li><li>Graphic design proficiency is a plus &mdash; you don&rsquo;t need to be a full-time designer, but you should know how to brief creatives effectively (and jump into Canva or Adobe when needed)</li><li>A willingness to bring fresh, culture-driven creative thinking to an industry that&rsquo;s long overdue for it &mdash; blending strategy, storytelling, and energy that makes people actually care about franchising.</li><li>Comfort leading both strategy and execution &mdash; from planning shoots to editing posts.</li><li>Hands-on experience executing complementary marketing initiatives &mdash; writing outbound email campaigns, testing ad copy, and building creative assets that extend social content into full-funnel performance.A data-informed mindset balanced with creative intuition.</li><li>A humble, accountable, and fun approach that aligns with our core values.</li></ul>Who We AreAt Better Days, we&rsquo;ve lived every side of franchising &mdash; franchisee, franchisor, development leader, and consultant. That experience shaped a no-nonsense franchise advisory company built on trust, transparency, and results. We help everyday people find the right franchise &mdash; and build real freedom through business ownership.Our Core ValuesDon&rsquo;t Be a Jerk &ndash; Stay humble. Make a difference. Team First &ndash; Care for the whole. Have each other&rsquo;s backs. Do What You Say &ndash; Take initiative. Be accountable. Have Fun &ndash; Be authentic. Be social. Stay engaged.What&rsquo;s in It for YouYou&rsquo;ll be a founding member of a team that&rsquo;s redefining what modern franchise marketing looks like.Our executive team has built and scaled some of the biggest brands in franchising &mdash; and this time, we&rsquo;re doing it differently: blending storytelling, performance, and authenticity to build the next industry leader.This role gives you a front-row seat (and a key role) in that journey. You&rsquo;ll have creative freedom, measurable impact, and the opportunity to shape both a brand and a category.Job Type: Full-timePay: $80,000.00 - $120,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in Denver, CO 80209

Director of Social Media

Join Better Days Franchise Co. and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Better Days Franchise Co.

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Director of Social Media