Qureos Mentor

CapStonePlanet (P) Limited

Job Overview We are seeking an energetic and results-driven B2B Digital Marketing Manager to lead our online marketing initiatives tailored for business clients. In this role, you will craft compelling digital strategies that elevate brand visibility, generate high-quality leads, and drive revenue growth through innovative marketing campaigns. Your expertise in digital channels, analytics, and content creation will be pivotal in positioning our organization as a leader in the B2B space. This paid position offers an exciting opportunity to shape impactful marketing programs within a dynamic environment committed to excellence and growth.Responsibilities<ul><li>Develop and execute comprehensive B2B digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing.</li><li>Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and other social media channels to maximize ROI.</li><li>Conduct keyword research and utilize SEO tools to improve organic search rankings, increase website traffic, and enhance visibility in target markets.</li><li>Oversee content creation efforts including copywriting, graphic design using Adobe Creative Suite, and content management through WordPress or other CMS platforms.</li><li>Implement conversion optimization techniques to enhance landing pages, user experience, and lead capture forms for higher engagement.</li><li>Analyze campaign performance using Google Analytics and other analytics tools; prepare reports to inform strategic decisions and continuous improvements.</li><li>Collaborate with cross-functional teams on marketing automation initiatives to nurture leads through email marketing campaigns and targeted outreach.</li><li>Maintain up-to-date knowledge of digital marketing trends, tools, and best practices specific to B2B markets and e-commerce environments.</li></ul>Skills<ul><li>Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.</li><li>Strong understanding of SEO principles, content optimization, and performance marketing strategies.</li><li>Experience managing social media marketing campaigns across platforms like LinkedIn, Facebook, and Twitter.</li><li>Skilled in Adobe Photoshop, Adobe Creative Suite (Photoshop, Illustrator), and graphic design principles.</li><li>Familiarity with WordPress or other content management systems for website content updates.</li><li>Expertise in Google Ads (formerly Google AdWords), Google Analytics, Google AdWords certification preferred.</li><li>Knowledge of HTML, CSS, JavaScript, SQL for website customization and data analysis purposes.</li><li>Capable of creating engaging content including copywriting for blogs, ads, emails, and landing pages.</li><li>Experience with email marketing platforms such as Mailchimp or HubSpot for nurturing campaigns.</li><li>Understanding of SEM strategies combined with performance marketing techniques to maximize campaign effectiveness.</li><li>Ability to manage social media accounts effectively with social media management tools like Hootsuite or Buffer.</li><li>Strong background in B2B marketing principles with a focus on lead generation and account-based marketing strategies.</li><li>Familiarity with marketing automation tools to streamline workflows and improve campaign efficiency. Join us as a B2B Digital Marketing Manager if you&rsquo;re passionate about leveraging innovative digital tactics to connect businesses worldwide!</li></ul>Pay: $63,937.74 - $77,000.29 per yearWork Location: Remote

B2B Digital Marketing Manager

Join CapStonePlanet (P) Limited and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

CapStonePlanet (P) Limited

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B2B Digital Marketing Manager