B2B Digital Marketing Manager

Job Overview
We are seeking an energetic and results-driven B2B Digital Marketing Manager to lead our online marketing initiatives tailored for business clients. In this role, you will craft compelling digital strategies that elevate brand visibility, generate high-quality leads, and drive revenue growth through innovative marketing campaigns. Your expertise in digital channels, analytics, and content creation will be pivotal in positioning our organization as a leader in the B2B space. This paid position offers an exciting opportunity to shape impactful marketing programs within a dynamic environment committed to excellence and growth.

Responsibilities

• Develop and execute comprehensive B2B digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and other social media channels to maximize ROI.
• Conduct keyword research and utilize SEO tools to improve organic search rankings, increase website traffic, and enhance visibility in target markets.
• Oversee content creation efforts including copywriting, graphic design using Adobe Creative Suite, and content management through WordPress or other CMS platforms.
• Implement conversion optimization techniques to enhance landing pages, user experience, and lead capture forms for higher engagement.
• Analyze campaign performance using Google Analytics and other analytics tools; prepare reports to inform strategic decisions and continuous improvements.
• Collaborate with cross-functional teams on marketing automation initiatives to nurture leads through email marketing campaigns and targeted outreach.
• Maintain up-to-date knowledge of digital marketing trends, tools, and best practices specific to B2B markets and e-commerce environments.

Skills

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong understanding of SEO principles, content optimization, and performance marketing strategies.
• Experience managing social media marketing campaigns across platforms like LinkedIn, Facebook, and Twitter.
• Skilled in Adobe Photoshop, Adobe Creative Suite (Photoshop, Illustrator), and graphic design principles.
• Familiarity with WordPress or other content management systems for website content updates.
• Expertise in Google Ads (formerly Google AdWords), Google Analytics, Google AdWords certification preferred.
• Knowledge of HTML, CSS, JavaScript, SQL for website customization and data analysis purposes.
• Capable of creating engaging content including copywriting for blogs, ads, emails, and landing pages.
• Experience with email marketing platforms such as Mailchimp or HubSpot for nurturing campaigns.
• Understanding of SEM strategies combined with performance marketing techniques to maximize campaign effectiveness.
• Ability to manage social media accounts effectively with social media management tools like Hootsuite or Buffer.
• Strong background in B2B marketing principles with a focus on lead generation and account-based marketing strategies.
• Familiarity with marketing automation tools to streamline workflows and improve campaign efficiency. Join us as a B2B Digital Marketing Manager if you’re passionate about leveraging innovative digital tactics to connect businesses worldwide!

Pay: $63,937.74 - $77,000.29 per year

Work Location: Remote