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Coderlly Software Pvt Ltd

Company: CaseFox Inc.Location: Bhopal (In Office)Department: MarketingDesignation: Performance Marketing SpecialistReports To: Marketing ManagerSummaryWe are looking for a data-driven Performance Marketing Specialist to scale demand generation for our SaaS product. This role focuses on running high-performance paid campaigns across multiple channels, optimizing for quality leads, product demo bookings, and ROI. The ideal candidate will bring hands-on experience in SaaS marketing, performance optimization, and global lead generation.Key Responsibilities<ul><li>Paid Ads Management: Plan, launch, and optimize campaigns across Google Ads, LinkedIn Ads, Meta (Facebook &amp; Instagram) Ads, and Microsoft Ads, targeting SaaS buyers across the US, UK, Canada, Australia, South Africa, and India.</li></ul><ul><li>Lead Generation &amp; Funnel Growth: Drive MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) by setting up audience segmentation, retargeting, and account-based targeting.</li></ul><ul><li>Budget &amp; Performance Optimization: Manage budgets, track CAC (Customer Acquisition Cost), and optimize campaigns for CTR (Click-Through Rate), CPL (Cost Per Lead), and ROI.</li></ul><ul><li>A/B Testing &amp; Experimentation: Continuously test ad copies, creatives, landing pages, and audience targeting to improve conversion rates.</li></ul><ul><li>Creative Direction: Work with the design team to develop ad creatives, landing page wireframes, and ensure brand consistency in visuals and messaging.</li></ul><ul><li>Analytics &amp; Reporting: Build dashboards, analyze campaign data, and present actionable insights to marketing and sales teams.</li></ul><ul><li>SaaS Marketing Strategy: Stay up to date with SaaS industry trends, buyer behavior, and competitor strategies to refine performance campaigns.</li></ul><ul><li>Collaboration: Partner with content, product, and sales teams to ensure integrated campaign execution.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li></ul><ul><li>3+ years of experience in performance marketing, preferably in B2B SaaS.</li></ul><ul><li>Proven track record in running lead-gen campaigns across Google, LinkedIn, Meta, and Microsoft Ads.</li></ul><ul><li>Strong analytical skills with the ability to interpret data and translate it into campaign improvements.</li></ul><ul><li>Familiarity with marketing automation tools, CRM systems, and SaaS marketing funnels.</li></ul><ul><li>Excellent communication and collaboration skills.</li></ul>Why Join CaseFox?1. Be part of a fast-growing SaaS company with a global customer base.2. Opportunity to work in a dynamic, target-driven environment.3. Competitive salary with attractive incentive structures.4. Continuous learning and professional development opportunities.5. Free lunch at officeJob Types: Full-time, PermanentPay: &#8377;9,517.60 - &#8377;50,702.11 per monthBenefits:<ul><li>Flexible schedule</li><li>Food provided</li><li>Health insurance</li><li>Leave encashment</li><li>Life insurance</li><li>Paid sick time</li><li>Paid time off</li><li>Provident Fund</li></ul>Work Location: In person

Performance Marketing Specialist

Join Coderlly Software Pvt Ltd and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Coderlly Software Pvt Ltd

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Performance Marketing Specialist