PPC Specialist

Overview of our Ideal Candidate

We’re on the lookout for a strategic, analytical, and performance-driven person who can lead and scale our paid advertising efforts across platforms. This individual will manage full-funnel paid campaigns and mentor our internal team, helping shape the future of our Paid Ads service line.

As the Senior PPC Specialist, you’ll be responsible for crafting high-impact strategies that generate leads, conversions, and brand awareness for both Coderlly and our clients. You’ll play a critical role in team development, cross-functional collaboration, and innovation in all things paid media.

Role Responsibilities

Paid Strategy Development

• Develop and oversee multi-channel paid media strategies across Google Ads, Meta, LinkedIn, Microsoft Bing, YouTube, and other platforms
• Create tailored advertising strategies aligned with client goals and industry trends
• Define KPIs and benchmarks for campaigns and continually optimize for ROI

Campaign Execution & Management

• Manage full-funnel paid campaigns including search, display, video, remarketing, and social ads
• Build, launch, and optimize ad campaigns with precision - from ad copy to targeting to landing pages
• Analyze performance data to make informed budget and strategy decisions

Team Leadership

• Mentor, supervise, and collaborate closely with the internal team
• Oversee the quality and performance of all client PPC work
• Conduct regular reviews and audit of internal processes

Reporting & Optimization

• Monitor daily performance and make data-driven optimizations to maximize ROAS
• Develop insightful, client-friendly reports on campaign performance
• Perform regular audits of ad accounts to identify and resolve inefficiencies

Cross-Functional Collaboration

• Work with the SEO, Content, Design, and Analytics teams to align paid strategies with overall marketing efforts
• Provide guidance on landing page CRO and user journey improvements
• Support proposal development and onboarding of new PPC clients

Platform Mastery & Innovation

• Stay ahead of platform updates, algorithm changes, and emerging trends
• Test and implement new ad formats, targeting options, and automation tools
• Identify new opportunities to expand reach and improve performance

Required Skill-Set

• 5+ years of experience managing paid advertising campaigns across multiple platforms
• Deep knowledge of Google Ads, Meta Business Manager, Microsoft Bing Ads, LinkedIn Ads, and YouTube Ads
• Proficiency with Google Analytics, Google Tag Manager, and conversion tracking
• Experience managing and mentoring team members or freelancers
• Strong analytical skills with a passion for A/B testing and optimization
• Familiarity with keyword research tools and competitor analysis platforms (e.g., SEMrush, SpyFu)
• Experience with eCommerce and/or lead gen campaigns a plus
• Clear, professional communication and presentation skills
• Ability to thrive in a remote, collaborative, and fast-paced environment

Job Type: Full-time

Pay: ₹12,612.12 - ₹100,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time
• Provident Fund
• Work from home

Work Location: Remote