Performance Marketing Specialist

About Us: Cult.fit is India’s leading fitness and wellness platform with 700+ fitness centers, a fast-growing fitness products vertical, and a vibrant digital ecosystem. From workouts and mental well-being to apparel, equipment, and accessories, we’re building a category-defining ecosystem that helps people live healthier, more active lives. Job Summary: We are looking for a data-driven Performance Marketing Specialist to scale our digital acquisition engine across Google, Meta, and other performance channels. The ideal candidate has hands-on experience managing high-volume monthly budgets, optimizing lead funnels, and collaborating with cross-functional teams in a B2B environment.

Key Responsibilities:

1. Performance Marketing & Paid Campaign Management

● Plan, execute, and optimize campaigns across Google Ads & Meta Ads with a combined budget of ₹15–20 Lakhs per month.

● Drive measurable improvements in CPL, CAC, ROAS, and overall lead quality.

● Conduct A/B testing on ad copies, targeting, landing pages, and bidding strategies.

2. Creative Strategy & Visual Development

● Collaborate with design teams to develop high-performing creatives using AI-enabled tools (static, video, and motion graphics).

● Translate campaign insights into creative direction aligned with brand guidelines.

3. Stakeholder Management

● Work closely with Sales, Product, Content, and Leadership teams to align campaign goals with business objectives.

● Present campaign performance reports and insights to internal stakeholders.

● Manage agency partners, freelancers, or creative vendors as needed.

4. Customer Acquisition & Lead Funnel Management

● Own the full acquisition funnel—from top-of-funnel reach to qualified lead conversion.

● Analyze funnel drop-offs and optimize landing pages, lead flows, and nurturing journeys.

● Collaborate with CRM teams to improve lead scoring, routing, and nurturing workflows.

5. B2B SaaS Focus

● Develop and run targeted campaigns tailored to B2B buyers, decision-makers, industries, and user personas.

● Build segmented campaigns to support product launches, demos, trials, and events.

6. Website & Analytics Ownership

● Monitor website performance and user behavior using Google Analytics, heatmaps, and other analytics tools.

● Track and report on conversion metrics, attribution models, and source-wise acquisition insights.

● Recommend landing page optimizations and funnel improvements based on data.

Qualifications and Skills:

● 1–4 years of hands-on experience in performance marketing for B2B SaaS or digital-first businesses.

● Proven track record managing Google & Meta budgets of ₹15–20L/month.

● Strong understanding of acquisition funnels, landing page optimization, and conversion metrics.

● Proficiency in Google Analytics (GA4), Tag Manager, CRM workflows, and attribution tools.

● Strong communication and stakeholder management skills.