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Cranes Varsity

<div></div><div><div><div><div><div><div><div><div><div><h2 class="jobSectionHeader"><b>Digital Marketing Manager</b></h2></div></div></div></div></div></div><div><div><div><div><div><div><div><div><div><div><h4 class="jobSectionHeader"><b>
About Cranes Varsity :</b></h4></div></div><div><div>
Cranes Varsity is a pioneer Technical Training institute turned EdTech Platform offering Technology educational services for over 24 years. Being a trusted partner of over 5000+ reputed Academia, Corporate &amp; Defence Organizations we have successfully trained 1 Lakh+ engineers and placed 70,000+ engineers. Cranes Varsity offers high-impact hands-on technology training to Graduates, Universities, Working Professionals, and the Corporate &amp; Defence sectors.</div></div><div><div><p><b>
Job Title: </b>Digital Marketing &ndash; Manager</p><p><b>
Position &ndash;</b> Digital Marketing &ndash; Manager</p><p><b>
Department &ndash;</b> Digital Marketing</p><p><b>
Experience &ndash;</b> Minimum 2 Years &ndash; 5 years of Edtech/IT/Corporate/Institutions etc</p><p><b>
Education &ndash;</b>Should have completed Any Degree<br>
 BBM, MBA, PGDM, BE, BTECH</p></div></div><div><div><h4 class="jobSectionHeader"><b>
Job Description</b></h4></div></div><div><div><ul><li>
Planning, creation and execution of digital marketing strategies to boost the product sales for the company.</li><li>
All Ad campaigns strategy, planning, copywriting, execution and optimization.</li><li>
SEO &ndash; On page optimization, Off page optimization, Technical SEO.</li><li>
Tools: Google Analytics, Google Search Console, Google Keyword planner, SEMrush etc.</li><li>
SEM &ndash; Creating and managing Google Ads search, display, video ad campaigns.</li><li>
SMM &ndash; Creating and managing Facebook, Instagram, LinkedIn etc. ad campaigns.</li><li>
Creating and managing Remarketing and Retargeting Campaigns.</li><li>
Branding and Lead generation for sales through ad campaigns.</li><li>
Managing and maintaining online reputation in all social media accounts (Facebook, Instagram, LinkedIn, Quora, Twitter, YouTube etc.).</li><li>
Business development, promotion and branding in all social media accounts.</li><li>
Must have experience in Lead generation for sales through social media ad and Google ads campaigns.</li><li>
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.</li><li>
Write, edit, enrich, optimize content for website, social media, newsletters, new blogs etc.</li><li>
Execute and monitor Sales marketing and communications strategies covering digital marketing, PR and events to build brand awareness and drive business growth.</li><li>
Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.).</li><li>
Work on printed material to supplement online products.</li><li>
Attend product launches and networking events.</li><li>
Designing Landing Pages for online marketing activities.</li><li>
Designing Brochures, Banners, Leaflet, Flyers, Business Cards etc.</li><li>
Designing Html mailers and social media posters for marketing activity.</li><li>
Oversee the online marketing strategy for their organization.</li></ul></div></div></div></div></div></div><div><div><div><div><div><div><h4 class="jobSectionHeader"><b>
Roles &amp; Responsibilities</b></h4></div></div><div><div><ul><li>
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.</li><li>
Write, edit, enrich, optimize content for website, social media, newsletters, new blogs etc.</li><li>
Execute and monitor Sales marketing and communications strategies covering digital marketing, PR and events to build brand awareness and drive business growth.</li><li>
Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.)</li><li>
Work on printed material to supplement online products.</li><li>
Attend product launches and networking events.</li><li>
Designing Landing Pages for online marketing activities.</li><li>
Designing Brochures, Banners, Leaflet, Flyers, Business Cards etc.</li><li>
Designing Html mailers and social media posters for marketing activity.</li><li>
Oversee the online marketing strategy for their organization.</li><li>
Excellent verbal and written communication for writing business emails, website description and blog comments monitoring and handling Discussions (Discuss platform).</li></ul></div></div><div><div><h3 class="jobSectionHeader"><b>
Desired Skills and Experience</b></h3></div></div><div><div><ul><li>
 Negotiation Skills</li><li>
Selling to Customer Ne</li><li>
edsMotivation for Sales &amp; Target Oriented</li><li>
 Building Relationships</li></ul></div></div><div><div><h3 class="jobSectionHeader"><b>
Desired Candidate Profile</b></h3></div></div><div><div><ul><li>
Strong written, verbal, analytical and presentation skills.</li><li>
Master&rsquo;s degree/Bachelor&rsquo;s degree required or equivalent combination of education and experience from which comparable knowledge and abilities can be acquired.</li><li>
02 Years to 05 years&rsquo; experience in a university environment and/or working in development/management organization.</li><li>
Outstanding communication and interpersonal skills: This includes presentation/speaking skills and small group facilitation. Exemplary writing and editing skills are required.</li><li>
Ability to work independently and as part of a team in a fast paced environment.</li><li>
Strong computing skills, including the ability to self-teach in order to gain mastery systems as well as the ability to train others in systems.</li></ul></div></div><div><div><div>
</div></div></div><div><div><h4 class="jobSectionHeader"><b>For more information: careers@crenessoftware.com, careers@cranesvarsity.com | +91 7406788838</b></h4></div></div></div></div></div></div></div></div></div></div></div></div></div><p></p>

Digital Marketing Manager

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Digital Marketing Manager