Digital Marketing Manager

About Cranes Varsity :

Job Title: Digital Marketing – Manager

Position – Digital Marketing – Manager

Department – Digital Marketing

Experience – Minimum 2 Years – 5 years of Edtech/IT/Corporate/Institutions etc

Education –Should have completed Any Degree
BBM, MBA, PGDM, BE, BTECH

Job Description

• Planning, creation and execution of digital marketing strategies to boost the product sales for the company.
• All Ad campaigns strategy, planning, copywriting, execution and optimization.
• SEO – On page optimization, Off page optimization, Technical SEO.
• Tools: Google Analytics, Google Search Console, Google Keyword planner, SEMrush etc.
• SEM – Creating and managing Google Ads search, display, video ad campaigns.
• SMM – Creating and managing Facebook, Instagram, LinkedIn etc. ad campaigns.
• Creating and managing Remarketing and Retargeting Campaigns.
• Branding and Lead generation for sales through ad campaigns.
• Managing and maintaining online reputation in all social media accounts (Facebook, Instagram, LinkedIn, Quora, Twitter, YouTube etc.).
• Business development, promotion and branding in all social media accounts.
• Must have experience in Lead generation for sales through social media ad and Google ads campaigns.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Write, edit, enrich, optimize content for website, social media, newsletters, new blogs etc.
• Execute and monitor Sales marketing and communications strategies covering digital marketing, PR and events to build brand awareness and drive business growth.
• Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.).
• Work on printed material to supplement online products.
• Attend product launches and networking events.
• Designing Landing Pages for online marketing activities.
• Designing Brochures, Banners, Leaflet, Flyers, Business Cards etc.
• Designing Html mailers and social media posters for marketing activity.
• Oversee the online marketing strategy for their organization.

Roles & Responsibilities

• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Write, edit, enrich, optimize content for website, social media, newsletters, new blogs etc.
• Execute and monitor Sales marketing and communications strategies covering digital marketing, PR and events to build brand awareness and drive business growth.
• Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.)
• Work on printed material to supplement online products.
• Attend product launches and networking events.
• Designing Landing Pages for online marketing activities.
• Designing Brochures, Banners, Leaflet, Flyers, Business Cards etc.
• Designing Html mailers and social media posters for marketing activity.
• Oversee the online marketing strategy for their organization.
• Excellent verbal and written communication for writing business emails, website description and blog comments monitoring and handling Discussions (Discuss platform).

Desired Skills and Experience

• Negotiation Skills
• Selling to Customer Ne
• edsMotivation for Sales & Target Oriented
• Building Relationships

Desired Candidate Profile

• Strong written, verbal, analytical and presentation skills.
• Master’s degree/Bachelor’s degree required or equivalent combination of education and experience from which comparable knowledge and abilities can be acquired.
• 02 Years to 05 years’ experience in a university environment and/or working in development/management organization.
• Outstanding communication and interpersonal skills: This includes presentation/speaking skills and small group facilitation. Exemplary writing and editing skills are required.
• Ability to work independently and as part of a team in a fast paced environment.
• Strong computing skills, including the ability to self-teach in order to gain mastery systems as well as the ability to train others in systems.

For more information: careers@crenessoftware.com, careers@cranesvarsity.com | +91 7406788838