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Denton Calvary Academy

Director of Admissions and Marketing Denton Calvary Academy &ndash; Denton, TXPosition SummaryThe Director of Admissions and Marketing is a spiritually mature, relational, and strategic leader responsible for achieving Denton Calvary Academy&rsquo;s enrollment and retention goals. This role shapes the first impression families have of DCA&mdash;building relationships, strengthening brand presence, and communicating the school&rsquo;s mission in compelling ways. The director collaborates closely with the Head of School and leadership team to ensure growth strategies align with the Academy&rsquo;s mission and long-term vision.Essential Responsibilities<ul><li>Admissions and enrollment management</li><li>Develop, implement, and manage the student recruitment and retention plan, ensuring all enrollment goals are met or exceeded.</li><li>Serve as the main point of contact for prospective families, managing inquiries and guiding them through the entire admissions process.</li><li>Coordinate and oversee all admissions events, such as parent information meetings, open houses, campus tours, and student shadow days.</li><li>Manage the re-enrollment process for current students, developing strategies to retain existing families.</li><li>Develop and manage the admissions budget, tracking enrollment data, and providing regular reports to the Head of School.</li><li>Collaborate with the Finance Office on tuition assistance and payment plan policies to ensure alignment with enrollment goals.</li><li>Monitor enrollment funnel metrics (inquiries, campus visits, applications, conversions, retention) and present monthly reports to the Head of School and Board.</li><li>Chair the Enrollment Committee and collaborate with divisional principals to ensure smooth onboarding of new families.</li></ul>Marketing and Communications<ul><li>Create and execute a strategic marketing plan that promotes the school's brand and mission to external audiences.</li><li>Oversee all school external communications, including the school's website, social media channels, newsletters, and promotional materials.</li><li>Create and implement effective web-based marketing strategies, including social media and search engine optimization (SEO).</li><li>Lead brand management efforts, ensuring consistent messaging and visual standards across all school collateral.</li><li>Represent the school at community events to build brand awareness and foster relationships with local churches and other educational organizations.</li><li>Develop and oversee storytelling initiatives that highlight DCA&rsquo;s mission, student achievements, and alumni success.</li><li>Partner with faculty and staff to ensure internal communication aligns with external messaging.</li><li>Oversee photography, video, and graphic design standards for all promotional materials.</li></ul>Spiritual Leadership<ul><li>Act as a Christ-centered role model in attitude, speech, and actions toward others.</li><li>Have a deep understanding of and commitment to the integration of faith and learning.</li><li>Be a committed follower of Jesus Christ and an active member of a local evangelical church that aligns with the school's statement of faith.</li><li>Support the spiritual development of students and families by engaging in conversations about faith.</li></ul>QualificationsEducation and experience<ul><li>Bachelor's degree required; an advanced degree in a related field is preferred.</li><li>Proven experience (3&ndash;5 years minimum) in admissions, marketing, or enrollment management, preferably within a private Christian school.</li><li>Experience with customer relationship management (CRM) and admissions software (e.g., FACTS/RenWeb) is a plus.</li><li>Experience leading teams or managing volunteers preferred.</li><li>Demonstrated success in growing enrollment or executing marketing campaigns with measurable outcomes.</li></ul>Skills and characteristics<ul><li>Excellent interpersonal, communication, and storytelling skills.</li><li>Strong organizational and time management abilities, with a capacity to handle multiple projects simultaneously.</li><li>A collaborative spirit and the ability to work independently.</li><li>High level of integrity, professionalism, and discretion with confidential information.</li><li>Proficiency with modern technology, including Microsoft Office, G Suite, and digital marketing platforms.</li></ul>How to Apply:Please email your r&eacute;sum&eacute; and application to: careers@dentoncalvary.orgApplication: https://www.dentoncalvary.org/join-our-teamJob Type: Full-timeBenefits:<ul><li>Paid time off</li></ul>Work Location: In person

Director of Admissions and Marketing at Denton Calvary Academy

Join Denton Calvary Academy and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Denton Calvary Academy

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Director of Admissions and Marketing at Denton Calvary Academy