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Doenges Family of Autos

<div><div><p><b>Job Title: Marketing Director</b></p>
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<div><p><b>Location:</b> Doenges Toyota &ndash; Bartlesville, OK</p>
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 <div><p><b>Reports To:</b> General Manager / Ownership Team</p>
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 <div><p><b>Employment Type:</b> Full-Time</p></div><br>
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</div><p></p><div><p><b>Position Summary:</b></p>
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<div><p>Doenges Toyota is seeking a dynamic and strategic <b>Marketing Director</b> to lead all in-house marketing initiatives. This role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and sales growth across all departments&mdash;new and used vehicles, service, body shop, parts, and finance.</p></div><br>
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</div><p></p><div><p><b>Key Responsibilities:</b></p>
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<div><p><b><i>Strategy &amp; Planning</i></b></p>
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<div><ul><li><div>Develop and manage annual marketing plans aligned with dealership goals.</div>
</li></ul></div><div><ul><li><div>Analyze market trends, customer insights, and competitive landscape to inform strategy.</div>
</li></ul></div><div><ul><li><div>Coordinate with department heads to align marketing efforts with sales and service objectives.</div>
</li></ul></div><div><p><b><i>Digital &amp; Traditional Marketing</i></b></p>
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<div><ul><li><div>Oversee all digital marketing efforts including SEO, SEM, social media, email campaigns, and website content.</div>
</li></ul></div><div><ul><li><div>Manage traditional advertising including radio, print, direct mail, and outdoor media.</div>
</li></ul></div><div><ul><li><div>Ensure consistent brand messaging across all platforms.</div>
</li></ul></div><div><p><b><i>Content &amp; Creative Direction</i></b></p>
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<div><ul><li><div>Lead content creation for social media, video, blog posts, and promotional materials.</div>
</li></ul></div><div><ul><li><div>Collaborate with internal teams and external vendors for photography, videography, and graphic design.</div>
</li></ul></div><div><p><b><i>Community Engagement &amp; Events</i></b></p>
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<div><ul><li><div>Plan and execute dealership events, sponsorships, and community outreach programs.</div>
</li></ul></div><div><ul><li><div>Represent Doenges Toyota at local events and build relationships with community partners.</div>
</li></ul></div><div><p><b><i>Budget &amp; Vendor Management</i></b></p>
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<div><ul><li><div>Manage the marketing budget and ensure cost-effective campaigns.</div>
</li></ul></div><div><ul><li><div>Negotiate contracts and oversee relationships with media outlets and marketing vendors.</div>
</li></ul></div><div><p><b><i>Reporting &amp; Analytics</i></b></p>
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<div><ul><li><div>Track and report on campaign performance, ROI, and lead generation.</div>
</li></ul></div><div><ul><li><div>Use analytics tools to optimize marketing efforts and improve conversion rates.</div></li></ul></div></div>

Marketing Director

Join Doenges Family of Autos and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Doenges Family of Autos

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Marketing Director