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Dreams Plastic Surgery

Social Media &amp; Brand Lead (Aesthetic Medicine / Plastic Surgery)Location: New York, NY (On-site / Private Practice)Job Type: Full-timeSalary: 90,000 - 140,000 (Commensurate with experience + Performance Bonuses)The OpportunityWe are an elite private plastic surgery practice in Upper East Side looking for a visionary Social Media &amp; Brand Lead. This is a high-impact, in-house role designed for a seasoned marketing professional who understands the intersection of luxury branding, medical ethics, and digital conversion.You will not just be &quot;managing accounts&quot;&mdash;you will be the chief storyteller and strategic engine behind one of the city's premier aesthetic brands.The RoleThe Social Media &amp; Brand Lead owns the entire digital ecosystem. You are responsible for the strategy, production, and performance of our social channels. You must be as comfortable directing a high-end video shoot as you are analyzing conversion data and HIPAA-compliant patient acquisition funnels.Core Responsibilities<ul><li>Omni-Channel Strategy: Develop and execute a sophisticated 360-degree content strategy across Instagram, TikTok, YouTube, and Emerging Platforms.</li><li>Executive Content Production: Lead the end-to-end production of high-fidelity video content. This includes scripting educational &quot;Surgeon Talks,&quot; capturing cinematic surgical B-roll, and producing emotionally resonant patient testimonials.</li><li>Brand Voice &amp; Reputation: Maintain a consistent, authoritative, yet approachable &quot;voice&quot; that distinguishes our practice in a crowded NYC market.</li><li>Patient Journey Coordination: Work bedside and in-clinic to capture &quot;The Patient Experience,&quot; ensuring absolute comfort, consent, and HIPAA compliance at every touchpoint.</li><li>Data-Driven Growth: Track and report on monthly KPIs (Engagement, Share of Voice, and Lead Attribution). You should be able to prove how a Reel converted into a Consultation.</li><li>Market Intelligence: Stay ahead of aesthetic trends and platform algorithm shifts. Monitor competitor movements to ensure our practice remains the regional leader in digital presence.</li></ul>Requirements &amp; Qualifications<ul><li>Experience: 5+ years in Social Media Management or Digital Marketing, ideally within the luxury, beauty, or medical aesthetics sectors.</li><li>Portfolio: A proven track record of growing high-end accounts and producing professional-grade short-form video content.</li><li>Leadership: Experience working directly with executive-level stakeholders (Surgeons/CEOs). You must be able to lead the creative process while respecting the demands of a surgical schedule.</li><li>Technical Mastery: Advanced skills in mobile and desktop editing (CapCut, Premiere Pro, After Effects) and aesthetic design (Canva/Adobe).</li><li>Soft Skills: Impeccable &quot;bedside manner&quot; with patients and the ability to navigate a high-pressure clinical environment with grace and discretion. Be easy going, and be a team player.</li></ul>Benefits<ul><li>Competitive NYC salary with performance-based incentives.</li><li>Paid time off.</li></ul>To be considered for this role, please submit a 60-second video response to the following prompt: [Please introduce yourself and explain: What is the single most important element in luxury medical branding today, and how would you apply that to our practice to turn 'followers' into 'surgical patients'?]. High-quality production isn't required, but clear communication and a professional aesthetic are essential. Please provide a link (Loom, Google Drive, or YouTube) to your video.Pay: Up to $140,000.00 per yearBenefits:<ul><li>Paid time off</li></ul>Work Location: In person

Social Media & Brand Lead (Aesthetic Medicine / Plastic Surgery

Join Dreams Plastic Surgery and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Dreams Plastic Surgery

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Social Media & Brand Lead (Aesthetic Medicine / Plastic Surgery