Qureos Mentor

Easy2Employ, LLC

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 Role Overview
 
 
 
 We are looking for a results-driven Digital Marketing &amp; Growth Specialist who can plan, execute, and optimize multi-channel marketing strategies to generate high-quality B2B leads. This role requires a multi-skilled professional with expertise in:
 
 
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 SEO
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 Content strategy
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 Paid advertising (PPC)
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 Social media marketing
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 Design &amp; video content creation
 
 
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 You will play a key role in positioning InformaticsLab as a trusted AI and software development partner globally.
 
 
 
 Key Responsibilities
 
 
 
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 &NoBreak; &NoBreak;Lead Generation &amp; Strategy
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 Develop and execute data-driven digital marketing strategies to generate qualified B2B leads
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 Build and optimize funnels for AI solutions, software development, and consulting services
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 Identify target audiences and define ICPs (Ideal Customer Profiles)
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 &NoBreak; &NoBreak;SEO &amp; Organic Growth
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 Plan and implement on-page, off-page, and technical SEO strategies
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 Perform keyword research focused on AI, SaaS, and software services
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 Improve website rankings, traffic, and conversions
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 Manage blog strategy and optimize existing content
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 &NoBreak; &NoBreak;Paid Advertising (PPC &amp; Social Ads)
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 Plan, launch, and optimize campaigns on:
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 Google Ads
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 LinkedIn Ads
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 TikTokAds
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 Meta (Facebook/Instagram) Ads
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 Manage budgets and improve ROI (ROAS, CPL, CAC)
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 Conduct A/B testing for ads and landing pages
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 &NoBreak; &NoBreak;Content Creation &amp; Marketing
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 Create high-quality content including:
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 Blogs, landing pages, and case studies
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 Social media posts
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 Email campaigns
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 Align content with AI, digital transformation, and enterprise solutions
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 &NoBreak; &NoBreak;Social Media Management
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 Manage and grow company presence on:
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 LinkedIn (primary focus for B2B)
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 Facebook &amp; Instagram
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 Build brand authority and engagement
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 Execute campaigns for awareness and lead generation
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 &NoBreak; &NoBreak;Design &amp; Video Editing
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 Create engaging marketing creatives:
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 Social media graphics
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 Ad creatives
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 Explainer videos
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 Edit videos for campaigns, reels, and promotional content
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 &NoBreak; &NoBreak;Analytics &amp; Performance Tracking
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 Track KPIs such as:
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 Leads generated
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 Conversion rates
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 Cost per lead (CPL)
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 Use tools like:
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 Google Analytics
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 Search Console
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 Ad platform dashboards
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 Generate reports and optimize campaigns accordingly
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 Required Skills &amp; Qualifications
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 Proven experience in digital marketing for B2B or tech companies
 
 
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 Strong Expertise In
 
 
 
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 SEO (technical + content)
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 PPC advertising
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 Social media marketing
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 Hands-on experience with:
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 Google Ads &amp; Analytics
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 LinkedIn Campaign Manager
 
 
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 </ul>
 
 Proficiency In
 
 
 
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 Graphic design tools (e.g., Canva, Adobe Suite)
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 Video editing tools (e.g., Premiere Pro, CapCut, After Effects)
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 Strong understanding of lead generation funnels and conversion optimization
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 Excellent communication and content writing skills
 
 
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 Preferred Qualifications
 
 
 
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 Experience in AI, SaaS, or software development industry
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 Knowledge of marketing automation tools (HubSpot, etc.)
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 Experience with email marketing campaigns
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 Understanding of UI/UX and landing page optimization
 
 
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 Key Success Metrics
 
 
 
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 Number of qualified leads generated
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 Cost per lead (CPL)
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 ROI on paid campaigns
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 Website traffic &amp; keyword rankings
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 Social media engagement and growth
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 </ul>
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Digital Marketing & Growth Specialist

Join Easy2Employ, LLC and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Easy2Employ, LLC

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Digital Marketing & Growth Specialist