Digital Marketing & Growth Specialist

Role Overview

We are looking for a results-driven Digital Marketing & Growth Specialist who can plan, execute, and optimize multi-channel marketing strategies to generate high-quality B2B leads. This role requires a multi-skilled professional with expertise in:

• SEO
• Content strategy
• Paid advertising (PPC)
• Social media marketing
• Design & video content creation
  
  

You will play a key role in positioning InformaticsLab as a trusted AI and software development partner globally.

Key Responsibilities

• ⁠ ⁠Lead Generation & Strategy
• Develop and execute data-driven digital marketing strategies to generate qualified B2B leads
• Build and optimize funnels for AI solutions, software development, and consulting services
• Identify target audiences and define ICPs (Ideal Customer Profiles)
• ⁠ ⁠SEO & Organic Growth
• Plan and implement on-page, off-page, and technical SEO strategies
• Perform keyword research focused on AI, SaaS, and software services
• Improve website rankings, traffic, and conversions
• Manage blog strategy and optimize existing content
• ⁠ ⁠Paid Advertising (PPC & Social Ads)
• Plan, launch, and optimize campaigns on:
• Google Ads
• LinkedIn Ads
• TikTokAds
• Meta (Facebook/Instagram) Ads
• Manage budgets and improve ROI (ROAS, CPL, CAC)
• Conduct A/B testing for ads and landing pages
• ⁠ ⁠Content Creation & Marketing
• Create high-quality content including:
• Blogs, landing pages, and case studies
• Social media posts
• Email campaigns
• Align content with AI, digital transformation, and enterprise solutions
• ⁠ ⁠Social Media Management
• Manage and grow company presence on:
• LinkedIn (primary focus for B2B)
• Facebook & Instagram
• Build brand authority and engagement
• Execute campaigns for awareness and lead generation
• ⁠ ⁠Design & Video Editing
• Create engaging marketing creatives:
• Social media graphics
• Ad creatives
• Explainer videos
• Edit videos for campaigns, reels, and promotional content
• ⁠ ⁠Analytics & Performance Tracking
• Track KPIs such as:
• Leads generated
• Conversion rates
• Cost per lead (CPL)
• Use tools like:
• Google Analytics
• Search Console
• Ad platform dashboards
• Generate reports and optimize campaigns accordingly
• Required Skills & Qualifications
• Proven experience in digital marketing for B2B or tech companies
  
  

Strong Expertise In

• SEO (technical + content)
• PPC advertising
• Social media marketing
• Hands-on experience with:
• Google Ads & Analytics
• LinkedIn Campaign Manager
  
  

Proficiency In

• Graphic design tools (e.g., Canva, Adobe Suite)
• Video editing tools (e.g., Premiere Pro, CapCut, After Effects)
• Strong understanding of lead generation funnels and conversion optimization
• Excellent communication and content writing skills
  
  

Preferred Qualifications

• Experience in AI, SaaS, or software development industry
• Knowledge of marketing automation tools (HubSpot, etc.)
• Experience with email marketing campaigns
• Understanding of UI/UX and landing page optimization
  
  

Key Success Metrics

• Number of qualified leads generated
• Cost per lead (CPL)
• ROI on paid campaigns
• Website traffic & keyword rankings
• Social media engagement and growth