Qureos Mentor

Element Care

<div>GENERAL SUMMARY: The Digital Marketing Specialist will be responsible for managing and optimizing Element Care&rsquo;s digital platforms to increase inquiries, engagement, and enrollments. This role combines hands-on execution with creative strategy to support marketing, communications, and enrollment initiatives while driving measurable growth in community awareness and participant enrollment. 
Essential Responsibilities:<ul><li>
Website Management: Maintains and updates the Element Care website in WordPress, ensuring fresh, accurate, and engaging content. Optimizes the site for user experience, accessibility and leads conversion.</li><li>
Search Engine Optimization (SEO): Develops and implements SEO strategies to improve search rankings, increase web traffic and boost inquiries. Monitors analytics and provides regular performance reports with recommendations.</li><li>
Digital Advertising: Manages paid digital advertising campaigns (Google Ads, Bing, Facebook/LinkedIn Ads, etc.) focused on driving awareness, inquiries and enrollments.</li><li>
Email Marketing: Creates, deploys and tracks email marketing campaigns designed to potentials, caregivers and referral partners.</li><li>
Digital &amp; Social Media: Creates and manages social media advertising campaigns that highlight enrollment opportunities and Element Care&rsquo;s impact. Collaborates on content creation that reflects Element Care&rsquo;s mission and drives calls-to-action.</li><li>
CRM Updates (Salesforce): Ensures accuracy to support tracking of referrals, inquiries and enrollments.</li><li>
Project Tracking &amp; Reporting: Tracks campaign outcomes and deliverables to ensure deadlines and enrollment goals are met. Provides detailed analytics and reporting on digital marketing performance, inquiries and enrollment trends.</li><li>
Digital Trends &amp; Innovation: Stays current with digital marketing trends, tools and best practices Recommends new strategies and technologies to enhance visibility and increase enrollment digitally.</li><li>
Performs other duties as needed</li></ul>
Job Specification:<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).</li><li>
2&ndash;4 years of experience in digital marketing, including website management, SEO, email marketing, and digital advertising</li><li>
Hands-on experience with WordPress (required)</li><li>
Proficiency in Google Analytics, Google Ads, Meta Ads Manager, email marketing platforms, and SEO tools</li><li>
Familiarity with Salesforce CRM</li><li>
Strong writing and editing skills with attention to detail</li><li>
Demonstrated success in developing campaigns that increase inquiries, leads, or enrollments</li><li>
Ability to manage multiple projects and deadlines in a fast-paced environment</li><li>
Mission-driven with a passion for serving seniors and the community</li></ul><ul><li>
Strong understanding of customer service, sales, outreach, and marketing principles and practices</li><li>
Excellent computer skills and high-level proficiency with MS Outlook, Word, Excel, and PowerPoint</li><li>
COVID Vaccinated preferred.</li></ul></div>

Digital Marketing Specialist

Join Element Care and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Element Care

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Digital Marketing Specialist