Qureos Mentor

Element HR Consultancy

Element MEA

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 Role Overview
 
 
 
 We are seeking a
 
 creative and performance-oriented Content Creator
 
 to develop engaging, high-conversion content for Salonist. This role focuses on educating salon owners, enhancing product visibility, and driving qualified lead generation through strategic content initiatives.
 
 
 
 Key Responsibilities
 
 
 
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 Content Creation
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 Produce high-quality short-form video content (Reels, TikTok, YouTube Shorts) covering:
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 <ul>
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 Salon growth strategies
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 Product demonstrations
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 Business transformation stories
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 </ul>
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 Design visually compelling static creatives including ads, carousels, and infographics
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 Product Marketing Content
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 Develop content highlighting key product features, including:
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 Appointment booking systems
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 CRM and automation workflows
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 Customer success stories and case studies
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 </ul>
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 Translate complex SaaS functionalities into simple, engaging, and relatable content
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 Social Media Management
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 Plan and manage content calendars across Instagram, LinkedIn, and YouTube
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 Optimize content for maximum engagement, reach, and platform performance
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 Stay updated with emerging trends in the beauty and SaaS industries
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 Performance Marketing Content
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 Create high-performing ad creatives for Meta and Google campaigns
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 Conduct A/B testing on hooks, scripts, and thumbnails to improve results
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 Collaborate with the marketing team to support lead generation and campaign objectives
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 Copywriting
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 Develop compelling and conversion-focused:
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 <ul>
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 Captions
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 Hooks
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 Ad copy
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 Email campaigns
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 </ul>
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 Ensure all messaging aligns with brand voice and performance goals
 
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 </ul>
 
 Content Formats
 
 
 
 <ul>
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 "How to Grow Your Salon" educational videos
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 "Day in the Life" of salon owners
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 Product tutorials and walkthroughs
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 Relatable/meme-based content
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 Testimonials and user-generated content (UGC)
 
 
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 </ul>
 
 Key Performance Indicators (KPIs)
 
 
 
 <ul>
 <li>
 Engagement rates across platforms
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 Lead generation metrics
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 Video views and audience retention
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 Conversion rates from content initiatives
 
 
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 </ul>
 
 Requirements
 
 
 
 
 Must-Have
 
 
 
 <ul>
 <li>
 2&ndash;5 years of experience in content creation or social media marketing
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 Strong understanding of:
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 <ul>
 <li>
 Instagram Reels and TikTok algorithms
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 SaaS or service-based marketing models
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 </ul>
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 Proficiency in basic video editing tools (e.g., CapCut, Premiere Pro)
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 </ul>
</div>

Content Creator

Join Element HR Consultancy and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Element HR Consultancy

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Content Creator