Content Creator

Role Overview

We are seeking a creative and performance-oriented Content Creator to develop engaging, high-conversion content for Salonist. This role focuses on educating salon owners, enhancing product visibility, and driving qualified lead generation through strategic content initiatives.

Key Responsibilities

• Content Creation
• Produce high-quality short-form video content (Reels, TikTok, YouTube Shorts) covering:
• Salon growth strategies
• Product demonstrations
• Business transformation stories
• Design visually compelling static creatives including ads, carousels, and infographics
• Product Marketing Content
• Develop content highlighting key product features, including:
• Appointment booking systems
• CRM and automation workflows
• Customer success stories and case studies
• Translate complex SaaS functionalities into simple, engaging, and relatable content
• Social Media Management
• Plan and manage content calendars across Instagram, LinkedIn, and YouTube
• Optimize content for maximum engagement, reach, and platform performance
• Stay updated with emerging trends in the beauty and SaaS industries
• Performance Marketing Content
• Create high-performing ad creatives for Meta and Google campaigns
• Conduct A/B testing on hooks, scripts, and thumbnails to improve results
• Collaborate with the marketing team to support lead generation and campaign objectives
• Copywriting
• Develop compelling and conversion-focused:
• Captions
• Hooks
• Ad copy
• Email campaigns
• Ensure all messaging aligns with brand voice and performance goals
  

Content Formats

• "How to Grow Your Salon" educational videos
• "Day in the Life" of salon owners
• Product tutorials and walkthroughs
• Relatable/meme-based content
• Testimonials and user-generated content (UGC)
  
  

Key Performance Indicators (KPIs)

• Engagement rates across platforms
• Lead generation metrics
• Video views and audience retention
• Conversion rates from content initiatives
  
  

Requirements

Must-Have

• 2–5 years of experience in content creation or social media marketing
• Strong understanding of:
• Instagram Reels and TikTok algorithms
• SaaS or service-based marketing models
• Proficiency in basic video editing tools (e.g., CapCut, Premiere Pro)