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Eliana Curated

Eliana Curated 1003 King Street, Old Town Alexandria, VAFull-Time (In-Person) | Monday&ndash;Friday | 10:00 AM&ndash;6:00 PM About Eliana CuratedEliana Curated is a fast-growing, family-owned jewelry boutique redefining everyday luxury. We believe beautiful jewelry should be worn every day&mdash;not saved for special occasions.From our flagship boutique in Old Town Alexandria to pop-up markets throughout Washington, DC and Boston, we've built a loyal following through thoughtfully curated collections, exceptional customer service, and a strong sense of community.Our collections include waterproof jewelry, solid gold, freshwater pearls, lab-grown diamonds, and our signature handmade upcycled vintage designer jewelry crafted in our Alexandria studio.As we continue to grow, we're looking for a creative, organized, and entrepreneurial Brand Marketing Manager to own our marketing strategy and help take Eliana Curated to the next level.About the RoleThis is not a traditional corporate marketing role.You'll work directly with our founder to develop and execute an integrated marketing strategy across every customer touchpoint. From creating content and launching email campaigns to pitching media, planning events, managing influencers, and growing our online presence, you'll play a key role in shaping the future of our brand.We're looking for someone who loves both strategy and execution&mdash;someone who enjoys brainstorming big ideas and then bringing them to life.What You'll DoOmnichannel Marketing<ul><li>Develop and execute our annual marketing calendar</li><li>Ensure consistent messaging across all marketing channels</li><li>Plan seasonal campaigns, product launches, and promotions</li><li>Track campaign performance and optimize results</li></ul>Email &amp; SMS Marketing<ul><li>Plan and execute weekly email campaigns</li><li>Build automated customer journeys</li><li>Segment customer audiences</li><li>Manage SMS marketing campaigns</li><li>Analyze performance and drive revenue growth</li></ul>Social MediaManage and grow our presence on:<ul><li>Instagram</li><li>TikTok</li><li>Facebook</li><li>Pinterest</li><li>YouTube</li></ul>Responsibilities include:<ul><li>Content planning</li><li>Photography and videography</li><li>Reels and TikTok creation</li><li>Editing and publishing content</li><li>Community engagement</li><li>Trend research</li><li>Performance reporting</li></ul>Website &amp; SEO<ul><li>Optimize website content for SEO</li><li>Write blog articles and style guides</li><li>Update homepage banners</li><li>Improve product descriptions</li><li>Manage our Google Business Profile</li><li>Increase organic website traffic</li></ul>Public Relations<ul><li>Pitch founder stories to local and national media</li><li>Secure press coverage</li><li>Submit products for gift guides</li><li>Build relationships with editors and journalists</li><li>Coordinate interviews and media opportunities</li></ul>Influencer &amp; Creator Partnerships<ul><li>Build and manage an influencer program</li><li>Recruit creators throughout the DC, Boston, and national markets</li><li>Coordinate gifting campaigns</li><li>Track ROI</li><li>Build long-term partnerships</li></ul>Community MarketingManage relationships and marketing opportunities with organizations including:<ul><li>Visit Alexandria</li><li>Alexandria Chamber of Commerce</li><li>Alexandria Stylebook</li><li>The Scout Guide Alexandria</li><li>Local publications and community organizations</li><li>ALX Chamber of Commerce</li></ul>Responsibilities include:<ul><li>Publishing events</li><li>Writing articles</li><li>Managing event calendars</li><li>Coordinating partnership opportunities</li></ul>Awards &amp; Recognition<ul><li>Research local and national business awards</li><li>Prepare and submit award applications</li><li>Coordinate nominations</li><li>Help position Eliana Curated as a leader in retail and entrepreneurship</li></ul>In-Store Marketing<ul><li>Promotional signage</li><li>Event marketing materials</li><li>Customer experience touchpoints</li><li>Printed collateral</li></ul>Analytics &amp; ReportingTrack and report on:<ul><li>Email revenue</li><li>SMS performance</li><li>Website traffic</li><li>SEO</li><li>Social media growth</li><li>Influencer ROI</li><li>Marketing campaign performance</li><li>Google Reviews and online reputation</li></ul>What We're Looking For<ul><li>3+ years of marketing experience</li><li>Strong writing and storytelling skills</li><li>Excellent organizational and project management abilities</li><li>Experience managing multiple marketing channels</li><li>Experience creating social media content, including short-form video</li><li>Photography and videography skills</li><li>Basic graphic design experience</li><li>Strong attention to detail</li><li>Entrepreneurial mindset with a willingness to wear multiple hats</li><li>Ability to prioritize and manage multiple projects simultaneously</li></ul>Bonus QualificationsExperience with:<ul><li>Wix</li><li>Square Marketing</li><li>Canva</li><li>CapCut</li><li>Google Analytics</li><li>Google Search Console</li><li>Meta Business Suite</li><li>ChatGPT and AI tools</li><li>Email marketing platforms</li><li>SEO</li><li>PR or media outreach</li><li>Influencer marketing</li></ul>What Success Looks LikeWithin your first year, you'll help us:<ul><li>Grow email and SMS into meaningful revenue-driving channels</li><li>Increase our organic social media reach and engagement</li><li>Build a successful influencer and creator program</li><li>Secure meaningful press coverage and award recognition</li><li>Strengthen our SEO and website traffic</li><li>Grow our Google Reviews and online reputation</li><li>Drive measurable increases in foot traffic, customer acquisition, and online sales</li><li>Create a cohesive omnichannel marketing strategy that connects our website, email, SMS, social media, PR, community partnerships, and in-store experience</li></ul>Compensation &amp; Benefits<ul><li>Performance bonus</li><li>Employee jewelry discount</li><li>Paid Time Off (PTO)</li><li>Paid holidays</li><li>Professional development opportunities</li><li>Opportunity for career growth as Eliana Curated expands nationally</li></ul>Why Join Eliana Curated?This is an opportunity to help build one of the region's fastest-growing lifestyle brands. You'll work directly with our founder, have significant ownership over our marketing strategy, and see the direct impact of your work every day.If you're excited about storytelling, fashion, entrepreneurship, and building a brand from the ground up, we'd love to meet you.To ApplyPlease submit:<ul><li>Your resume</li><li>A portfolio or examples of your work</li><li>Links to social media accounts you've managed (if applicable)</li><li>A brief cover letter telling us why you're interested in joining Eliana Curated</li></ul>Bonus: Tell us about a brand whose marketing you admire and why.Pay: $45,000.00 - $65,000.00 per yearBenefits:<ul><li>Employee discount</li><li>Flexible schedule</li><li>Professional development assistance</li></ul>Application Question(s):<ul><li>Are you available to work from the Old Town, Alexandria storefront Monday-Friday from 11 AM - 6 PM?</li></ul>Experience:<ul><li>brand marketing: 1 year (Required)</li></ul>Work Location: In person

Brand Marketing Manager

Join Eliana Curated and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Eliana Curated

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Brand Marketing Manager