Brand Marketing Manager

Eliana Curated
1003 King Street, Old Town Alexandria, VA

Full-Time (In-Person) | Monday–Friday | 10:00 AM–6:00 PM

About Eliana Curated

Eliana Curated is a fast-growing, family-owned jewelry boutique redefining everyday luxury. We believe beautiful jewelry should be worn every day—not saved for special occasions.

From our flagship boutique in Old Town Alexandria to pop-up markets throughout Washington, DC and Boston, we've built a loyal following through thoughtfully curated collections, exceptional customer service, and a strong sense of community.

Our collections include waterproof jewelry, solid gold, freshwater pearls, lab-grown diamonds, and our signature handmade upcycled vintage designer jewelry crafted in our Alexandria studio.

As we continue to grow, we're looking for a creative, organized, and entrepreneurial Brand Marketing Manager to own our marketing strategy and help take Eliana Curated to the next level.

About the Role

This is not a traditional corporate marketing role.

You'll work directly with our founder to develop and execute an integrated marketing strategy across every customer touchpoint. From creating content and launching email campaigns to pitching media, planning events, managing influencers, and growing our online presence, you'll play a key role in shaping the future of our brand.

We're looking for someone who loves both strategy and execution—someone who enjoys brainstorming big ideas and then bringing them to life.

What You'll Do

Omnichannel Marketing

• Develop and execute our annual marketing calendar
• Ensure consistent messaging across all marketing channels
• Plan seasonal campaigns, product launches, and promotions
• Track campaign performance and optimize results

Email & SMS Marketing

• Plan and execute weekly email campaigns
• Build automated customer journeys
• Segment customer audiences
• Manage SMS marketing campaigns
• Analyze performance and drive revenue growth

Social Media

Manage and grow our presence on:

• Instagram
• TikTok
• Facebook
• Pinterest
• YouTube

Responsibilities include:

• Content planning
• Photography and videography
• Reels and TikTok creation
• Editing and publishing content
• Community engagement
• Trend research
• Performance reporting

Website & SEO

• Optimize website content for SEO
• Write blog articles and style guides
• Update homepage banners
• Improve product descriptions
• Manage our Google Business Profile
• Increase organic website traffic

Public Relations

• Pitch founder stories to local and national media
• Secure press coverage
• Submit products for gift guides
• Build relationships with editors and journalists
• Coordinate interviews and media opportunities

Influencer & Creator Partnerships

• Build and manage an influencer program
• Recruit creators throughout the DC, Boston, and national markets
• Coordinate gifting campaigns
• Track ROI
• Build long-term partnerships

Community Marketing

Manage relationships and marketing opportunities with organizations including:

• Visit Alexandria
• Alexandria Chamber of Commerce
• Alexandria Stylebook
• The Scout Guide Alexandria
• Local publications and community organizations
• ALX Chamber of Commerce

Responsibilities include:

• Publishing events
• Writing articles
• Managing event calendars
• Coordinating partnership opportunities

Awards & Recognition

• Research local and national business awards
• Prepare and submit award applications
• Coordinate nominations
• Help position Eliana Curated as a leader in retail and entrepreneurship

In-Store Marketing

• Promotional signage
• Event marketing materials
• Customer experience touchpoints
• Printed collateral

Analytics & Reporting

Track and report on:

• Email revenue
• SMS performance
• Website traffic
• SEO
• Social media growth
• Influencer ROI
• Marketing campaign performance
• Google Reviews and online reputation

What We're Looking For

• 3+ years of marketing experience
• Strong writing and storytelling skills
• Excellent organizational and project management abilities
• Experience managing multiple marketing channels
• Experience creating social media content, including short-form video
• Photography and videography skills
• Basic graphic design experience
• Strong attention to detail
• Entrepreneurial mindset with a willingness to wear multiple hats
• Ability to prioritize and manage multiple projects simultaneously

Bonus Qualifications

Experience with:

• Wix
• Square Marketing
• Canva
• CapCut
• Google Analytics
• Google Search Console
• Meta Business Suite
• ChatGPT and AI tools
• Email marketing platforms
• SEO
• PR or media outreach
• Influencer marketing

What Success Looks Like

Within your first year, you'll help us:

• Grow email and SMS into meaningful revenue-driving channels
• Increase our organic social media reach and engagement
• Build a successful influencer and creator program
• Secure meaningful press coverage and award recognition
• Strengthen our SEO and website traffic
• Grow our Google Reviews and online reputation
• Drive measurable increases in foot traffic, customer acquisition, and online sales
• Create a cohesive omnichannel marketing strategy that connects our website, email, SMS, social media, PR, community partnerships, and in-store experience

Compensation & Benefits

• Performance bonus
• Employee jewelry discount
• Paid Time Off (PTO)
• Paid holidays
• Professional development opportunities
• Opportunity for career growth as Eliana Curated expands nationally

Why Join Eliana Curated?

This is an opportunity to help build one of the region's fastest-growing lifestyle brands. You'll work directly with our founder, have significant ownership over our marketing strategy, and see the direct impact of your work every day.

If you're excited about storytelling, fashion, entrepreneurship, and building a brand from the ground up, we'd love to meet you.

To Apply

Please submit:

• Your resume
• A portfolio or examples of your work
• Links to social media accounts you've managed (if applicable)
• A brief cover letter telling us why you're interested in joining Eliana Curated

Bonus: Tell us about a brand whose marketing you admire and why.

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Professional development assistance

Application Question(s):

• Are you available to work from the Old Town, Alexandria storefront Monday-Friday from 11 AM - 6 PM?

Experience:

• brand marketing: 1 year (Required)

Work Location: In person